Lead the digital and traditional media function towards making the UP brand the brand of choice. Develop key strategies, policies, and processes towards achieving financial and non-financial goals.
Strategic Tasks
Define digital marketing and media strategies, policies and processes for the brand and its subsidiaries.
Responsible for planning and executing digital and media activities
Support the implementation of strategic through-the-line marketing activities
Grow brand equity through increased presence, followership, engagement and revenue drive.
Manage Group and subsidiary websites
Responsibilities
Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain the company’s social media presence
Aggressively grow brand and product awareness across various online platforms including social media
Readily drive the adoption of company products and services
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Effectively manage online brand perception and reputation
Use marketing automation as a tool for achieving business and brand objectives.
Implement effective digital, media/public relations and crisis management systems and processes.
Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
Manage the media relations program for the company and key stakeholders.
Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
Produce press releases, interview scripts and speeches.
Coordinate partnerships with external communication consultants and vendors as required to achieve goals within budgets.
Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
Build and maintain strong relationships with key internal and external stakeholders.
Champion the definition of the team’s processes, policies and procedures
Requirements
A Bachelor's Degree in Marketing, Communications, Media or any other related field
Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc.
7-10 cumulative years of experience in Digital Marketing, Media and PR.
Understand the Martech concept and adoption as a tool for actualizing organizational marketing objectives.
Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies
A very good understanding of different channels of communications media and how they are used to achieve brand and business goals
Strong relationship with the media and possess quality media contacts.
Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
Prior experience managing a team
Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Good report writing and presentation skills.
