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Head of Department - Digital Marketing, Media and PR at EduBulb Consulting

EduBulb ConsultingLagos, Nigeria Digital Marketing
Full Time

Job Summary

  • Lead the digital and traditional media function towards making the UP brand the brand of choice. Develop key strategies, policies, and processes towards achieving financial and non-financial goals.
  • Strategic Tasks
  • Define digital marketing and media strategies, policies and processes for the brand and its subsidiaries.
  • Responsible for planning and executing digital and media activities
  • Support the implementation of strategic through-the-line marketing activities
  • Grow brand equity through increased presence, followership, engagement and revenue drive.
  • Manage Group and subsidiary websites

Responsibilities

  • Plan and execute digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain the company’s social media presence
  • Aggressively grow brand and product awareness across various online platforms including social media
  • Readily drive the adoption of company products and services
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Effectively manage online brand perception and reputation
  • Use marketing automation as a tool for achieving business and brand objectives.
  • Implement effective digital, media/public relations and crisis management systems and processes.
  • Ensure all external communications are consistent with the corporate and subsidiary brand positioning.
  • Manage the media relations program for the company and key stakeholders.
  • Aggressively pursue positive media coverage for all subsidiaries and develop effective strategies to manage/mitigate negative coverage.
  • Supervise the planning, organizing and convening of corporate press conferences, media briefings etc.) for all subsidiaries.
  • Produce press releases, interview scripts and speeches.
  • Coordinate partnerships with external communication consultants and vendors as required to achieve goals within budgets.
  • Support the professional development of the team members, to continuously develop needed skills and expertise and achieve personal development aspirations.
  • Keep abreast of local and global best practices and make recommendations on how they impact the unit’s role.
  • Build and maintain strong relationships with key internal and external stakeholders.
  • Champion the definition of the team’s processes, policies and procedures

Requirements

  • A Bachelor's Degree in Marketing, Communications, Media or any other related field
  • Relevant professional certification and qualification CIM, DMI, NIPR, CIPR, etc.
  • 7-10 cumulative years of experience in Digital Marketing, Media and PR.
  • Understand the Martech concept and adoption as a tool for actualizing organizational marketing objectives.
  • Ability to use marketing automation to drive results Understand B2B and B2C marketing strategies
  • A very good understanding of different channels of communications media and how they are used to achieve brand and business goals
  • Strong relationship with the media and possess quality media contacts.
  • Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
  • Prior experience managing a team
  • Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Good report writing and presentation skills.

Method of Application

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