Blakskill is an HR Tech company that connects Top verified African talent with Global verified opportunities. Blakskill Limited is transforming the talent acquisition landscape, empowering African Talents, and facilitating global access to verified talents from an African perspective.
Job Responsibilities:
Leadership and Mentorship
- Provide leadership, direction, and mentorship to the brand and marketing team.
- Allocate significant time to leading the team, ensuring members are motivated and equipped to deliver results.
- Foster a collaborative and high-performing team environment, encouraging continuous improvement and innovation.
- Conduct regular team meetings, performance reviews, and professional development sessions.
- Develop a team succession plan.
Strategy and Planning
- Supervise the development and implementation of the Group brand strategy.
- Guide the development of marketing strategies for new and existing products.
- Supervise the creation and execution of marketing strategies for new and existing customer segments.
- Supervise the creation and execution of marketing strategies for new and existing customer segments.
- Supervise the creation and execution of marketing strategies for new and existing customer segments.
- Oversee the preparation of new product marketing plans for product introductions in cooperation with senior management colleagues in Finance, Real estate, Sales, and Marketing.
- Oversee the development of short- and long-term plans and budgetsfor the unit’s activities, monitorprogress, assure adherence, and evaluate delivery.
Brand and CampaignManagement
- Developbrand management and marketing strategies and process suited to the needs of sales and real estate team, ensuringadherence to brand guidelines and brand regulatory compliance.
- Collaborate with the sales and real estate team to createcontent documents according to brand guidelines.
- Review commentary/interpretations of contentexperts and internalsubmissions
- Oversee the development of promotional activities that are geared towardsunlocking value and managing the performance of the business/ brand in the marketplace.
- Coordinate the development of marketing communications materialssuch as sales leaflets, annualreports, brochures, multimedia, etc.
- Oversee the role out of media campaigns and other initiatives aimed at generating desired publicity/visibility for the businessand its products.
- Launch programsand provide relevantprofessional advice and support as appropriate.
- Ensure brand management activities (e.g., events and sponsorships) are tailored towardsspecific target markets/products in line with the businessoverall strategic objectives.
- Create and manage relationships with relevant partiesaimed at projecting and creating the desired awarenessfor the business e.g., mediahouses.
Department Budgeting
- Forecast the department’s financial requirements and collaborate with Finance and Operations to craft the department’s budget.
- Maintain budget control and ensure the department operates within its financial limits.
Vendor & External Relationships
- Manage vendor relationships and ensure adherence to Service Level Agreements/NDAs, ImageProprietary Rights, Copyrights and Warranties
- Submit periodicreports on ongoingactivity to the Leadership team.
- Perform other duties as assigned by the CCO.
- Participate on relevant industrycommittees ensuring that the companyhas a high level of professional standing.
- Establisha system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketingteam.
- Manageall partner agenciesand service providers.
Job Requirements
- BSc./MSc. in Marketing or any other relevant discipline
- Minimum of 8 years of progressively responsible experience in Marketing, CSR, and corporate relations leadership roles, preferably in a Real Estate and Hospitality, Financial Services, FMCG, and Utility Payments.
- Membership of a relevant professional organization would be an advantage.
- Entrepreneurial mindset with the ability to spot original branding opportunities.
- Strong ability to make sound decisions and work independently to meet team objectives.
- Strong communication and presentation skills with the ability to clearly and confidently present strategies to cross-functional teams, senior management and vendors.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities.
- Experience in the management of complex, multi-stakeholder projects and achieving goals on time and to budget.
- Ideal candidate will have retail channel, financial services experience.
- Detail-oriented with the ability to prioritize, plan, and organize sales and partner activity.
- Self-starter, self-motivated, and metrics driven.
- Proven ability to mentor, lead, and inspire a team to achieve high performance.
Method of Application
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