Established in 2007, Accion Microfinance Bank has a mission, "To economically empower micro-entrepreneurs and low-income earners by providing financial services in a sustainable, ethical and profitable manner.” The bank has an extensive branch network where customers have easy access to various products and services that include savings, loans, micro-insurance and e-commerce. Accion Microfinance Bank has solid shareholder investments from three major banks - Ecobank, Zenith Bank and Citi Bank - as well as International Finance Corporation, a subsidiary of the World Bank and Accion Investments - all of which contributes to its strong financial base and allows it to service an ever-increasing number of customers. The bank’s corporate citizenship focuses on education, in which donations of educational materials and supplies are made to pupils of public primary schools. Accion Microfinance Bank has won the Lagos State Enterprise (LEAD) award for Best Microfinance Bank in Lagos State multiple times, and the LEAD Centenary MFB of the Year, for its impact on socio-economic development, its contributions to sustainable development, and its commitment to financial inclusion in Nigeria.
- The role entails developing and delivering a strategic marketing and communications plan that aligns with the company's Overall business Objectives.
- The ideal candidate will have experience in brand positioning advertising, public relations, digital marketing, event management, and content creation.
Duties of the position
- Define communication/image needs for Accion MfB based on consumer insights to develop the Accion Mfg brand further — especially on the dimension of strategically positioning the bank, building a future for customers and stakeholders.
- Keep the updated Brand Equity & reputation strategy (image and positioning strategy).
- Ensure brand consistency across the entire Accion MfB by coordination of all efforts across channels to minimize duplication and maximize funds.
- Develop strategy and drive implementation targeted at keeping Accion MfB's vision, mission & values in mind & advise internal & external stakeholders on issues relating to the brand & how to use various brand elements.
- Manage, develop, and implement marketing activities to maximize sales Of Accion MFB products and enhance Accion MfB's brand in the public eye and provide marketing support through adverts, media, POS, partnership relationship.
- Analyze brand position ing and consumer insights
Qualification
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 7 years of experience out of which 4years should be in leadership capacity in a Marketing Communications, Brand Management and Public Relations is essential.
- Proven track record in developing and executing successful marketing campaigns and initiatives.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills with the ability to interpret data, draw insights, and make recommendations.
Method of Application
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