Our HR consulting firm services include change management, organizational development, employee engagement, management training, compensation plans, performance
Job Summary
- We are seeking a dynamic and results-driven ICT Software Marketer to join our team.
- The ideal candidate will have a passion for technology, strong marketing skills, and a proven track record in promoting software solutions.
- This role involves developing and executing marketing strategies to increase brand awareness, generate leads, and drive sales for our ICT software products.
Responsibilities
Market Research:
- Conduct thorough market research to identify trends, customer needs, and competitive landscape.
Strategy Development:
- Develop and implement comprehensive marketing strategies and campaigns to promote ICT software products.
Content Creation:
- Create compelling marketing content, including blog posts, white papers, case studies, and social media posts.
Digital Marketing:
- Manage and optimize digital marketing channels, including SEO, PPC, email marketing, and social media.
Lead Generation:
- Develop and execute lead generation campaigns to build a robust sales pipeline.
Brand Management:
- Maintain and enhance the company's brand image through consistent messaging and branding across all marketing channels.
Collaboration:
- Work closely with the sales team to align marketing efforts with sales objectives and support sales initiatives.
Analytics:
- Monitor and analyze marketing campaign performance, using data to optimize strategies and report on ROI.
Events:
- Plan and execute marketing events, webinars, and trade shows to promote products and engage with potential customers.
Customer Engagement:
- Engage with customers and prospects through various channels to build relationships and gather feedback.
Qualifications
- Bachelor’s degree in Marketing, Business, ICT, or a related field.
- Proven experience in marketing, preferably within the ICT or software industry.
- Strong understanding of digital marketing tools and techniques.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing analytics tools and CRM software.
- Ability to work independently and as part of a team.
- Strong project management skills and attention to detail.
- Knowledge of the ICT industry and software products is a plus.
Preferred Skills:
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Familiarity with graphic design tools (e.g., Adobe Creative Suite).
- Understanding of web development and SEO best practices.
- Ability to analyze and interpret data to make informed marketing decisions
Benefits
- Competitive salary and performance-based bonuses.
- Professional development opportunities.
- Flexible working hours and remote work options.
- Collaborative and innovative work environment.
Method of Application
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