The Bulb is a platform for African creatives to turn tech ideas into business realities. We run accelerator programs, incubate entrepreneurs and provide training to help them launch, grow and sustain businesses.
Responsibilities
- Create compelling and targeted copy for email campaigns and marketing automation workflows
- Implement and manage marketing automation platforms (and CRM) to streamline lead generation and nurturing processes
- Drive demand-generation efforts through innovative and data-driven strategies
- Design and implement lead nurturing strategies using email, SMS, phone calls, etc. To move prospects through the sales funnel
Qualifications
- 4+ years of experience in content development, copywriting, lead generation, or digital marketing.
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- Proven success with demand generation campaigns across platforms like Google Ads, LinkedIn, and content calendars and executing content strategies.
- Strong writing and editing skills, with a focus on SEO and digital marketing.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficient in marketing automation, CRM systems, and data analytics tools.
Method of Application
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