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Lead Generation Analyst at Bulb Africa

Bulb AfricaLagos, Nigeria Networking and Tech Support
Full Time
The Bulb is a platform for African creatives to turn tech ideas into business realities. We run accelerator programs, incubate entrepreneurs and provide training to help them launch, grow and sustain businesses.

Responsibilities

  • Create compelling and targeted copy for email campaigns and marketing automation workflows
  • Implement and manage marketing automation platforms (and CRM) to streamline lead generation and nurturing processes
  • Drive demand-generation efforts through innovative and data-driven strategies
  • Design and implement lead nurturing strategies using email, SMS, phone calls, etc. To move prospects through the sales funnel

Qualifications

  • 4+ years of experience in content development, copywriting, lead generation, or digital marketing.
  • Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
  • Proven success with demand generation campaigns across platforms like Google Ads, LinkedIn, and content calendars and executing content strategies.
  • Strong writing and editing skills, with a focus on SEO and digital marketing.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Proficient in marketing automation, CRM systems, and data analytics tools.

Method of Application

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