MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: Senior Manager - Digital Advertising and Campaign
Division: Digital Services
Mission:
- Execute Digital Services’ campaign strategy by identifying, developing, and managing channels, campaigns, partnerships, and platforms to help MTNN acquire customers and grow revenues in alignment with the overall business strategy and market requirements.
Description:
- Monitor digital revenues and subscriptions to confirm the validity of the associated business case as specified in the business plan, if necessary
- Monitor the design, documentation, development, implementation, testing, and launch of campaigns, channels, and platforms
- Effectively manage campaign budgets, timelines, and resources.
- Analyse customer data and market trends to identify opportunities for growth.
- Develop, implement and monitor multi-channel growth marketing & performance marketing strategies to drive digital services customer acquisition & retention.
- Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ campaigns, channels, and platforms.
- Review campaigns, channels & platform performance, identify areas for improvements, and optimize campaigns for better ROI.
- Ensure campaigns, channels, and platforms adhere to all MTNN and regulatory policies relating to digital products and services.
- Develop and maintain a deep understanding of MTNN target audience for digital services products, including their needs, preferences, and behaviours.
- Coordinate with creative teams to develop campaign assets and work closely with the media teams to plan and buy media.
- Monitor the documentation, development, testing, and launch of campaigns, channels, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan.
- Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports to key stakeholders – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process.
Education:
- A first degree in Marketing, Mass Communication or any related discipline
- Proficiency in Microsoft Office (Excel, PowerPoint, and Word)
- Fluent in English
- Certification or training in (Agile) Project Management will be an advantage.
Experience:
6 -13 years’ experience which includes:
- Minimum of 6 years’ experience in digital marketing, growth marketing, campaign analytics and performance evaluation
- Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organisation, influence stakeholders, and work as part of a cross-functional team
- Experience in Information Technology, OTT, or telecommunications will be an advantage
- Ability to analyse and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage
Method of Application
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