Manager - Mobile Advertising at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Mission:

• Execute Digital Services’ mobile advertising strategy by identifying, developing, and managing mobile advertising channels, inventories, advertisers, sales and partnerships.
• Grow digital revenues through mobile advertising in alignment with the overall business strategy and market requirements.

Description:

• Implement and monitor Digital Services’ mobile advertising strategy.
• Execute tactics to grow mobile advertising revenues, acquire downstream and upstream advertisers & drive sales to exceed targets as specified in the business plan.
• Collaborate closely with the Digital Business Development team to define, drive, and monitor the design, documentation, development, implementation, testing, launch, management, review, and ongoing support of new and existing mobile advertising channels, inventory and platforms.
• Monitor the design, documentation, development, implementation, testing, and launch of mobile advertising channels, inventory, and platforms.
• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ mobile advertising channels, inventory, and platforms.
• Develop, maintain, and demonstrate strong expertise in Advertising Operations processes and technologies, including ad serving, campaign management, inventory management, and revenue management. 
• Develop and execute sales strategies to achieve revenue targets, with a focus on Advertising Operations solutions.
• Collaborate with cross-functional teams to develop and conduct effective and efficient mobile advertising campaigns, channels, and platforms
• Ensure mobile advertising channels, inventory, and platforms adhere to all MTNN and regulatory policies relating to digital products and services 
• Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CRX, CSS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a mobile advertising perspective
• Monitor the documentation, development, testing, and launch of mobile advertising channels, inventory, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan
• Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process
• Develop and conduct mobile advertising campaigns for various products, segments, and services using multiple channels, inventory, and platforms that exceed identified/evolving advertisers’ expectations, needs, and priorities.
• Collaborate with product analysts, managers, and owners to identify their mobile advertising channels, inventory, and platform requirements.
• Implement an External Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements, engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics.

Education:

• A first degree in Marketing, Mass Communication or any related discipline
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word)
• Fluent in English
• Certification or training in (Agile) Project Management will be an advantage

Experience:

6 -13 years’ experience which includes

• Minimum of 6years experience in digital marketing, growth marketing, campaign analytics and performance evaluation.
• Deep experience in programmatic advertising, data management platforms (DMPs), and demand-side platforms (DSPs) ecosystem.
• Understanding of Telco data assets and how to leverage them for digital advertising solutions
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organisation, influence stakeholders, and work as part of a cross-functional team 
• Experience in Information Technology, OTT, or telecommunications will be an advantage

Method of Application