Food Concepts commenced operations in 2001. From inception, our aim has been clear-cut and focused: to revolutionise the food sector in West Africa and to deliver extraordinary satisfaction to our stakeholders. The journey began with our pioneering of the food court concept in Nigeria - a new and exciting offering for the local market. At the same time, we also imported well-developed QSR (Quick Service Restaurant) brands from South Africa. Since this time we have concentrated on developing our own brands, which already occupy prime market positions. Chicken Republic, as our flagship brand, is a classic success story. Since launching in 2004, Chicken Republic has already opened 55 stores in Nigeria and Ghana. On this basis, we are proud of the brand’s hard-earned reputation as the fastest growing chicken QSR in West Africa and the number 1 chicken QSR in Nigeria (both in revenues and number of outlets). In addition, Chicken Republic was ranked as one of Nigeria’s top 20 brands across all categories (Financial Standards Awards 2009). Our multifaceted business also comprises an Operational Division, Central Kitchen Unit and Supply Chain Division.
Job Purpose
- The Market Insight Officer is responsible for continuously researching markets, analyze competitor pricing and strategies, and adapting offerings to maintain competitiveness and profitability in a dynamic market landscape
Core Responsibilities and Key Result Areas
Market research
- Conduct research on target markets and competitor activity.
- Monitor price sensitivity and competitive pricing trends to optimize pricing decisions and maximize profitability.
- Identify opportunities for product differentiation and market positioning to stay ahead of competitors.
- Monitor competitor pricing, menu offerings, pricing strategies, promotions, and marketing strategies to inform strategic decisions and maintain a competitive advantage.
- Analyse market trends to identify opportunities for menu optimization.
- Stay abreast of fast-moving market and competitive developments.
Reporting
- Prepare comprehensive reports, presentations, and dashboards to communicate findings and recommendations to key stakeholders, including senior management
Key Performance Indicators
- Weekly price trend report
- Weekly competitor updates on pricing, promotion, menu offerings
- Monthly Market trend report
Knowledge Requirements
- Demonstrates good research, quantitative, and analytical skills.
- Excellent attention to detail
- Competent in software programs such as Microsoft Office, Excel and PowerPoint
- Highest standards of accuracy and precision; highly organized
- Demonstrates commercial and economic awareness, including an awareness of global economic factors that can influence the Food & Beverage and QSR industry.
- Ability to think creatively, highly driven and self-motivated.
- Knowledge of written and verbal communication skills.
Requirements
- Bachelor’s Degree in Accounting/Finance/ Statistics or related field
- Membership of the ACCA, ACA or any other related professional qualification is required.
- Minimum of 0-2 years experience in market research, data analysis, or business intelligence,.
- Experience in a QSR company in a similar role is an asset
Decision Expectations
- Utilize market research insights to inform pricing and product positioning decisions.
- Implement findings from competitor pricing and menu analysis.
- Convert market insights into actionable menu and promotional recommendations.
- Incorporate market and competitive developments into quarterly strategic reviews.
Method of Application
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