Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.
Responsibilities
Conduct Market Research:
- Competitor Analysis: Identify and evaluate competitors’ strategies, strengths, and weaknesses to inform competitive positioning.
- Industry Trends: Track industry trends and emerging technologies to keep the agency and its clients ahead of the curve.
- Customer Insights: Gather data on customer behaviors, preferences, and demographics to tailor marketing strategies.
Conduct Audience Research:
- Persona Development: Create detailed customer personas based on research to guide targeted marketing efforts.
- Audience Segmentation: Segment the audience into distinct groups for more personalized and effective communication.
SEO and Keyword Research:
- Keyword Analysis: Identify relevant keywords and phrases to optimize content for search engines.
- Competitive SEO Analysis: Evaluate competitors’ SEO strategies to identify opportunities and threats.
Content Strategy:
- Content Gap Analysis: Identify content gaps in the market or within a client’s existing content to create opportunities for new content strategies.
- Performance Metrics: Analyze content performance to inform future content creation and optimization strategies.
Campaign Analysis:
- Performance Tracking: Monitor and measure the performance of marketing campaigns across different channels.
- A/B Testing: Conduct experiments to compare different versions of marketing materials and determine which performs better.
- ROI Analysis: Calculate the return on investment for campaigns to assess their effectiveness and justify expenditures.
User Experience (UX) Research:
- User Testing: Conduct usability testing to gather feedback on user experiences and identify areas for improvement.
- Heatmaps and Session Recordings: Use tools to track user interactions on websites and understand user behavior.
Social Media Analysis:
- Engagement Metrics: Track metrics like likes, shares, comments, and follows to gauge the success of social media efforts.
- Sentiment Analysis: Analyze social media conversations to understand public sentiment and brand perception.
Conversion Rate Optimization (CRO):
- Behavioural Analysis: Study user behavior to identify barriers to conversion and opportunities for optimization.
- Experimentation: Test hypotheses through controlled experiments to improve conversion rates.
Client Reporting:
- Provide clients with regular reports on campaign performance, key metrics, and insights in collaboration with the Account Managers
Strategic Planning:
- Insight Generation: Translate data into actionable insights to inform strategic decisions.
- Forecasting: Predict future trends and outcomes based on historical data and market conditions.
Performance Benchmarking:
- Compare performance metrics against industry standards or competitors to gauge success and identify improvement areas.
Continuous Improvement:
- Use insights from analysis to refine and improve ongoing and future projects and strategies.
Qualifications
- Bachelor’s Degree in Data Analytics, Marketing, Statistics, or related field.
- 4+ years relevant work experience.
- Proven experience working as a data analyst with a focus on social media and digital marketing analytics.
- Proficiency with social media analytics tools (e.g., Facebook Insights, Instagram Insights, Twitter Analytics) and digital analytics platforms (Google Analytics, Google Data Studio).
- Experience with social listening tools (e.g., Sprout Social, Hootsuite, Brandwatch) and data visualization tools (e.g., Tableau, Power BI).
- Strong analytical and critical thinking skills with a passion for interpreting complex data sets and turning them into actionable insights.
- Excellent understanding of key digital marketing and social media metrics, including audience growth, engagement, CTR, CPC, and ROI.
- Strong communication skills, with the ability to translate complex data into clear, concise reports and presentations for non-technical audiences.
- High attention to detail and focus on data accuracy and integrity.
- Knowledge of A/B testing and experience optimizing campaigns based on data insights.
Method of Application
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