Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
ABOUT THE ROLE
- The Trade Marketing Sales Analyst plays a pivotal role in shaping the success of Trade Marketing function by delivering comprehensive sales reporting, actionable insights, and strategic recommendations.
- Their efforts directly impact the decision-making process of Trade Marketing function, enabling them to achieve Regional and National insights on promotion & competition activities in trade.
- This role requires some close engagement with senior stakeholders, and helps drive data-informed strategies, and elevate the strategic decisions that directly impacts the performance of our sales force.
KEY RESPONSIBILITIES
Marketing Promotion Performance Reporting:
- Spearhead the creation and timely delivery all Trade Marketing Promotions reporting.
- Collaborate closely with Channel Managers to ensure these reports are tailored to their specific needs and drive valuable insights.
- Establish and maintain Key Performance Indicators (KPIs), benchmarks, and targets for Marketing Promotion performance tracking
Strategic Insights and Visualization:
- Innovate by designing and updating interactive dashboards and visualizations, enhancing decision-making for the Trade Marketing Function
- Champion the optimization and automation of reporting processes, elevating data accuracy and operational efficiency.
- Work alongside stakeholders to identify and implement process enhancement.
Data-Driven Planning and Target Setting:
- Craft precise promotion forecasts and actionable insights that empower the Trade Marketing team in their strategic planning
- Sales volume sizing for all proposed/planned promotions
Ad-hoc Initiatives and Leadership Support:
- Assist Trade Marketing team with ad-hoc investigative reports and tracking region-focused Key Business Indicators (KBIs).
- Compile insightful presentations for Trade Marketing Leadership Team meetings, offering valuable insights drawn from Sales, Brand & Pack regional/National performance.
ARE THESE YOUR SECRET INGREDIENTS?
- Innovation Hub
- Performance Delivery
- Execution Mastery
- Strategic Partnership
EDUCATION & EXPERIENCE:
- B.Sc. or HND, preferably in an analytical subject area (e.g., Statistics, Mathematics, Economics).
- Minimum 3-5 years’ experience
- Working in the FMCG space is a plus
Method of Application
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