Marketing and Communications Lead at IpNX Nigeria Limited

ipNX Nigeria Limited is a leading provider of infrastructure-based Telecommunications and Information Technology services here in Nigeria. Leveraging more than a decade of experience, the company was formed by the divestment of the telecommunications services division of Telnet Nigeria Limited and has been in operation for many years. ipNX currently provides a range of communications and IT services to Corporate organizations within Nigeria on its IP (Internet Protocol) based communications network using both radio and satellite communications technologies. As part of its growth strategy, ipNX seeks to also extend its services to small and medium sized businesses and residential customers. In the long term, ipNX has determined that it needs also to have a strategic presence in the wire line market to ensure that we will be able to provide future services, which require high bandwidth in the last mile.

Description 

• The Marketing & Communications Lead is responsible for the execution of the company's overall long-term marketing strategy and initiatives.
• Reporting directly to the Head, Marketing and Corporate Communications, he/she will be accountable for the development and successful implementation of all marketing research, campaign plans/programs, branding & product positioning, product & sales support strategies, while also strongly maintaining key industry & public relations as well as internal engagement. The role is specific to the group master brand and sub-business brands.
• Build and tailor marketing strategies across all relevant media to support the company's business objectives.
• Devise creative new marketing strategies to increase margin and ultimately revenue.
• Work with the sales and product management teams to implement tactics to maximize profit and increase market share while maintaining customer satisfaction.
• Lead company and product brand positioning, service marketing strategies, and corporate brand enhancement initiatives.
• Manage consultancies and creative partners responsible for developing brand communication initiatives to ensure content is on-brand, disruptive, sticky, and delivers the desired outcome.
• Develop strategies and manage marketing campaigns (above, below and through the line) to ensure that product offerings meet expectations of customers and add to the credibility of the brand.
• Responsible for the consistency of the brand’s visual identity across all stakeholder touchpoints.
• Enhance company and product positioning, corporate messaging architecture, and corporate marketing presentations.
• Supervise and administer all company social media accounts, ensuring that inspiring, original, up-to-date, and engaging content are published regularly, following the approved publishing schedule.
• Manage and supervise all branding processes for two and three-dimensional assets, including stationery, signage, billboards, etc.
• Connect, communicate, and maintain strong relationships with industry professionals optimizing the strength of the network to boost brand growth.
• Monitor market trends, research consumer insights, and competitors’ activities.
• Organize events such as product launches, exhibitions, and photoshoots.
• Support the development of high-impact marketing magnets such as whitepapers, presentations, case studies for print and online media to help improve awareness & marketing win rates.
• Ensure coordination of effective stakeholder management.
• Present analysis of marketing data, including performance reports and campaign results, in order to improve future marketing strategies and campaigns.
• Prepare the ipNX strategic internal communications plan and policy.
• Ensure the interpretation of an authentic employee value proposition.
• Develop a disruptive channel mix to increase content interaction, drive engagement, and build loyal ambassadors.
• Ensure “a great place to work” reputation for the employer brand.
• Ensure internal communication is consistent and reflects the organization’s strategic vision.
• Support social media communications to deliver a strong employee value proposition.
• Analyze and give reports on monthly staff engagement key metrics and trends across platforms.
• Provision of strategic recommendations and tactical insights to optimize engagement performance.
• Develop and run surveys to elicit employee feedback.
• Develop, edit, and produce communications for a range of audience segments including but not limited to presentations, scripts, briefing documents, articles, and emails.
• Review and edit communications drafted by internal and external stakeholders and make recommendations to ensure messaging is consistent with the tone of voice.
• Work with creative execution teams to edit, design, and print internal publications.
• Support progressive ideas with research and experience.
• Ensure consistent framing of messages.
• Plan and schedule content and timelines across all platforms driving high reach and engagement.
• Enforce a consistent brand voice across all channels.
• Write creative, concise, and compelling narratives to promote upcoming events, products, and services.
• Publish content on the company website and blog.
• Develop quarterly newsletter.
• Ensure staff are engaged in company initiatives.
• Archive content and performance data for future planning and business continuity.
• Develop a comprehensive corporate responsibility and sustainability strategy which is aligned with the brand’s strategy and credibility hallmarks.
• Expand CSR framework to include employees and ensure active engagement.
• Amplify CSR initiatives leveraging other marketing mix.
• Identify initiatives with opportunities for direct impact either as primary or secondary beneficiaries.
• Discover events with business value and essence attributes to participate in.
• Set timing of release to coordinate with company events or initiatives.
• Identify key trends and social conversations to engage in and elevate ipNX’s brand.
• Establish relationships with passionate and influential supporters (internal & external) to grow ipNX’s reach.
• Develop impact reports based on initiatives participated in.
• Design event experiences which are aligned with the brand strategy and deliver expected outcomes.
• Coordinate proprietary events to achieve the brand’s quality expectations.
• Develop and cultivate a network of media practitioners based on relevant sectors and beats.
• Circulate press releases, monitor brand sentiments, and capture stakeholder feedback.
• Track ipNX mentions and alerts across all channels to ensure the brand reputation is optimal.
• Develop a proactive crisis management plan and mechanism to protect the brand, assets, and its people.
• Develop brand audit and maintain a consistent brand health tracker in line with brand strategy.
• Manage brand manual and ensure brand protection in line with terms of licensing and co-branding.
• Ensure brand compliance and quality in line with brand manual.

Educational Qualifications & Functional Skills

• BA/B.Sc./HND in Advertising, Mass Communications, Public Relations, Journalism, and Marketing or related field (2.1/Upper Credit Minimum).
• Professional qualification from the Chartered Institute of Public Relations or the Chartered Institute of Marketing will be an added advantage.
• Master’s Degree in the relevant field will be an added advantage.
• Minimum 5 years proven work experience in marketing and corporate communications. Experience within a group structure would be an added advantage.
• Understanding of the importance of good media communications within a large organization.
• Excellent writing, editing, and proofreading skills as well as creating content that inspires consumers and drives engagement.
• Strong communication, documentation, presentation, and speaking skills.
• Embrace change and have experience in supporting change management processes.
• Enjoy working within a fast-paced, performance-based, technology-focused, or similar professional environment.
• An ability to identify target audience segments and build content to meet them at their points of need.
• Excellent multitasking skills.
• Time and project management skills, including the ability to work on multiple projects at the same time.
• Proven ability to develop brand and marketing strategies and communicate recommendations to Head, Marketing and Corporate Communications.
• Excellent understanding of the full marketing mix and disruption factor.
• Excellent analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases.
• Be a self-starter, able to work with general direction and exercise independent judgment.
• Proven experience in the development and production of creative and engaging social content.
• Ability to work independently and manage one’s time.
• Good interpersonal and relationship-building skills.
• A deep understanding of digital marketing platforms including Facebook, Instagram, X, Snapchat, YouTube, etc.
• Ability managing multiple stakeholders with strong examples of clear and concise communication.
• History of career growth, consistently meeting and exceeding goals and increasing responsibilities.

Method of Application