MainOne is a leading provider of innovative telecom services and network solutions for businesses in West Africa. Our world-class infrastructure enhances the productivity and profitability of our customers. Since its launch in 2010, MainOne has developed a reputation for highly reliable services to become the preferred provider of wholesale Internet services to major telecom operators, ISPs, government agencies, large enterprises, and educational institutions in West Africa MainOne’s world class submarine cable system running down the coast of West Africa, state of the art IP NGN network, growing regional and metro terrestrial fiber optic networks, and data center facilities enable broadband services for businesses needing critical connectivity solutions in West Africa. Our network is interconnected and peers with leading operators and internet exchanges worldwide to provide global reach to our customers.
Responsibilities
- MainOne, an Equinix Company is seeking a dynamic and results-oriented Marketing Associate to join our team and play a key role in developing and executing strategic marketing initiatives that drive brand awareness, generate leads, and support business growth. The ideal candidate will possess a strong understanding of marketing principles, proven experience in creating engaging content, and a passion for driving results through innovative marketing campaigns.
- This role offers a total immersion into a collaborative team and the successful candidate will work closely with key members of the team, external consultants, and agencies to strategically market the brand in a business-to-business environment.
The specific responsibilities shall include the following:
- Content Generation and Distribution
- Create compelling and engaging content including articles, press releases, newsletters, blogs, etc. for various marketing channels, including website, social media, email, and print.
- Develop content for external presentations handled by management team, talking points, speeches, company’s profile, introductory letters, etc.
- Graphic Design and Visuals
- Work with external agencies in the creation and design of presentations, flyers, brochures, and other creative marketing materials that are visually appealing, aligned with brand guidelines, and support marketing objectives.
- Work with external agencies in the creation of new content/repurpose of existing content into audio-visual materials for dissemination via digital platforms.
- Maintain brand consistency across all marketing collaterals and ensure all visual assets adhere to brand style guide and messaging.
- Media Monitoring and Engagement
- Proactively monitor press and media mentions of the company and industry using media monitoring tools and strategies to identify relevant coverage.
- Track brand reputation and competitor activity, analyze sentiment and key themes within media mentions and implement strategies to leverage positive media coverage.
- Prepare and provide timely responses to media inquiries and work with relevant internal teams to craft accurate and consistent messaging.
- Conduct market research and competitor analysis to inform marketing strategies.
- Proactively identify and propose new marketing initiatives to enhance brand awareness and engagement.
- Contribute to the development and implementation of overall marketing campaigns.
- Provide support to marketing & sales teams as required
Qualifications, Skills & Competencies
- Bachelor’s degree in marketing, communications, or a related field
- 3 - 5years’ experience in marketing or branding, with a focus on content development, graphic design, and presentations
- Proven copy writing, content creation and content marketing skills
- Proficiency in marketing tools like Google Analytics, email marketing platforms, Microsoft Office Suite
- Experience in graphics and video editing
- Demonstrate proficiency in Adobe Creative Suite or similar design software, and Microsoft Office Suit
- Good strategy planning, execution, and analytical skills
Demands of the Job
- Excellent written and verbal communication skills with a keen eye for detail
- Media savvy
- Confidence and professionalism
- Ability to work independently and as part of a team, collaborating effectively with diverse stakeholders
Method of Application
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