Founded in 1984, CHINT is a leading global provider of smart energy solutions. It is actively deploying “3+1” industrial sectors including smart electrics, green energy, industrial control and automation, smart home and incubator, forming an integrated whole industry chain of “power generation, storage, transmission, substation, distribution, sales and consumption”. And it boasts an extensive business network across over 140 countries and regions as well as more than 40,000 employees and an annual sales revenue of over USD 16.1 billion. CHINT has been ranking among China’s Top 500 companies for 18 consecutive years. Its subsidiary, CHINT Electrics is the first company in China with low voltage electrics as its main business getting listed on the A-share market as one of the Top 50 Asian listed companies.
Job Summary:
- The Marketing Communications Officer will be responsible for developing and executing strategic marketing communication plans to promote CHINT products, systems and services, and the brand.
- To achieve brand visibility and promote demand generation and sustainable profitable growth for CHINT Nigeria.
Key Responsibilities
- Develop and execute integrated marketing communication strategies and campaigns to promote CHINT products, services, and brands.
- Design and develop product design for the team
- Collaborate with cross-functional teams, including sales, product management, and creative departments, to develop effective marketing communication plans.
- Create engaging content for various marketing channels, including social media, website, blog, email marketing, and print collateral, adhering to brand guidelines and tone of voice.
- Manage and upgrade CHINT social media platforms in his/her region, including content creation, community management, and analytics tracking.
- Coordinate and manage the production of marketing materials/collateral, working closely with internal stakeholders within CHINT and partners, and with external agencies and vendors.
- Conduct market research and analyze industry trends to identify opportunities for innovative marketing communication strategies.
- Recommendation on the performance of marketing campaigns, providing insights and recommendations for optimization.
- Think creatively and propose innovative tools and ideas to enhance CHINT brand visibility and generate business demand.
- Respect and deploy company branding guidelines and messaging across all marketing communication channels.
- Manage the company's public relations activities, including media relations, press releases, and press conferences.
- Plan and execute corporate events, trade shows, and exhibitions, coordinating logistics, promotional materials, and booth design and execution.
- Collaborate with the sales team to develop sales support materials, presentations, and training materials.
- Develop and lead customer activities like conferences, visits as well as branding of CHINT and partner locations.
Qualifications and requirements
- BSC or HND in marketing/sales or a related field.
- 2-5 years experience in Marketing, preferably in a multinational context.
Competencies (in order of importance)
- Exceptional written and verbal communication skills.
- Good business acumen and sound financial understanding of marketing investments,
- Ability to work in a matrix organization and gain cross-functional support and alignment.
- Advanced presentation and facilitation skills, Digital marketing, and analytics experience
- Preferably B2B business model understanding and Market Knowledge
- A deep understanding of marketing principles,
- Creative mindset.
Method of Application
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