WhistleBlowNG is a civic-tech platform designed to empower citizens to safely report corruption, misconduct, and societal issues across Nigeria. We believe that transparency is the cornerstone of a functioning society. However, the fear of retaliation often silences those who witness wrongdoing. WhistleBlowNG solves this by providing a secure, 100% anonymous channel for everyday Nigerians to speak up without fear. Our mission is simple: to promote accountability and drive positive change by giving a protected voice to the people. Whether it's exposing corruption, reporting localized societal issues, or demanding better governance, we are building the digital infrastructure to make accountability safe and accessible for everyone. We are building for impact, driven by data, and committed to a better Nigeria.
The Role
We are looking for a highly capable, data-driven, and culturally attuned Marketing & Growth Manager to scale our platform to millions of Nigerians. You won't just be running native ads; you will be responsible for user acquisition, virality, community building, and establishing trust across diverse demographics in Nigeria.
Key Responsibilities
- User Acquisition & Growth: Design and execute scalable strategies to acquire users across Nigeria, utilizing organic (social, SEO, content) and paid channels.
- Virality & Network Effects: Develop campaigns and features that incentivize users to organically share the platform within their communities and networks.
- Brand & Trust Building: Establish WhistleBlowNG as a safe, credible, and essential tool for Nigerians. Manage public relations, partnerships with CSOs (Civil Society Organizations), and key influencers.
- Data Analytics: Set up tracking, analyze user behavior, and continuously optimize campaigns for lower CAC (Customer Acquisition Cost) and higher activation rates.
- Community Engagement: Foster an active online community and address user concerns regarding safety, anonymity, and impact.
Requirements
- Proven track record in growth marketing, user acquisition, or product marketing, specifically scaling consumer products within the Nigerian market.
- Deep understanding of Nigerian internet culture, social media platforms (Twitter, WhatsApp micro-communities, Facebook), and local languages/nuances.
- Strong analytical skills with experience in growth hacking and data-driven decision-making.
- Excellent written and verbal communication skills.
- A passion for social impact, civic tech, and creating a better Nigeria.
Method of Application
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