Marketing Lead - Brand, Marketing and PR at Sunfi Technology Limited

Sunfi Technology LimitedLagos, Nigeria Digital Marketing

Full Time

SunFi builds energy financial technology that optimizes and matches the right clean energy solution to meet your needs. From payment plans to installation support and after-care service, weï¿½ve got you covered. SunFi is solving a problem we know better than anyone else. Weï¿½ve solved the problems that make it difficult for distributed energy providers to transition millions of consumers to clean energy experiences.

About the Role

We seek a Marketing Lead with 3+ years of experience developing and executing marketing strategies for consumer products.
As the Marketing Lead, you will be responsible for overseeing all marketing activities, driving creative campaigns, and collaborating with cross-functional teams to drive business objectives

Job Responsibilities

Marketing Strategy Development: Develop comprehensive marketing plans that align with the company's overall business goals, identifying target audiences, and implementing effective strategies to reach them.
Campaign Management: Create and manage marketing campaigns across various channels, including digital, social media, email, print, events, and other relevant platforms. Brand Management: Ensure brand consistency and identity throughout all marketing materials and communication, maintaining a strong brand image in the market.
Market Research and Analysis: Conduct market research to identify customer needs, trends, and competitors, and leverage this data to make data-driven decisions and optimize marketing efforts.
Leadership: Lead, collaborate with and motivate colleagues, fostering a collaborative and creative work environment that yields results. Championing SunFi culture and values. Managing not just internal collaboration but cross-collaboration across the organization to create value. Driving your professional development.
Timely and accurate reporting: On-time, insightful, and value-added reporting on key metrics which can result in strategic decisions.
Process Development: Building, documenting, storing, sharing and training teams and the company on processes you develop or optimize.
Public Relations (PR): Collaborate with the relevant teams to enhance the company's reputation through effective communication and media relations.
Partnerships and Collaborations: Identify strategic partnerships and collaborations that align with the company's objectives, fostering mutually beneficial relationships to expand the brand's reach.
Analytics and Reporting: Track and analyze marketing performance metrics, providing regular reports and insights to senior management and using data to optimize marketing campaigns.
Company protection & regulatory compliance: Following regulatory, ethical, and company standards used in managing and developing the brand.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 3 years of experience in marketing, with at least 2 years in a lead position.
Proven track record of successful marketing campaign development and execution.
Master’s in Marketing or Business Administration is a plus
Previous agency or fintech experience is a plus
Experience reporting to and working with Senior Executives a plus

Skills

Strong knowledge of digital marketing techniques and tools.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with the ability to use data-driven insights to make strategic decisions.
Creative thinking and the ability to develop innovative marketing initiatives.
Strong leadership and team management abilities, fostering a positive and collaborative work environment.
Solid understanding of market research and competitor analysis.
Proficiency in using marketing software and analytics tools.

Benefits