First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.
DUTIES & RESPONSIBILITIES
- Support development of Digital Marketing strategy
- Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
- Subject Matter Expert (SME) for all engagement with campaign management vendors
- Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
- Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
- Work with Content Development team and external agencies to develop digital campaign contents
- Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
- Oversee campaign execution and manage performance against agreed campaign activity
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Develop social media strategy and implement social media plan/initiatives
- Subject Matter Expert (SME) for all engagement with social media vendors
- Work with the Strategic Planning Lead to develop social media KPIs & Metrics
- Develop and manage guidelines for social strategies for FirstBank’s products
- Coordinate activities of the Social Media Officers / Army
- Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
- Oversee development of social media messaging calendars and monitor calendar execution
- Monitor social media performance and develop action plan for continuous improvement.
JOB REQUIREMENTS
Education
- Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
- Professional Diploma in Digital Marketing will be an added advantage or the relevant
Experience
- 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
- Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage.
Method of Application
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