Our Mission: Develop technologists who will drive digital transformation in Nigeria What we are doing.
Scope
- The Marketing Specialist will play a key role in executing Semicolon’s marketing strategies, focusing on content creation, social media management, SEO, digital advertising, UX writing, and lead generation.
- This role requires a strategic thinker who can communicate effectively, manage multiple projects, and contribute to the growth of our brand.
Key Responsibilities
Content Marketing:
- Create engaging content for blogs, social media, newsletters, and other digital platforms.
- Collaborate with the Marketing Manager to produce high-quality case studies, articles, and reports that amplifies Semicolon’s work and impact.
Social Media Management:
- Manage and grow Semicolon’s presence across social media platforms (LinkedIn, X, Instagram, Facebook).
- Create and distribute content that engages our community and builds brand awareness.
- Monitor social media trends and analytics to optimize engagement strategies.
SEO:
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Conduct keyword research and optimize website content to drive traffic.
- Track and report on SEO performance, making data-driven recommendations for improvement.
Email Marketing:
- Design and manage email marketing campaigns to nurture leads and engage with our audience.
- Use email marketing automation tools to segment audiences and personalize communications.
- Analyze campaign performance and adjust strategies to increase open and click-through rates.
Digital Advertising:
- Plan, execute, and optimize paid advertising campaigns across platforms including Google, Facebook, Instagram, LinkedIn, and X.
- Monitor ad performance and adjust bids, targeting, and creatives to maximize ROI.
- Provide regular reports on campaign outcomes and insights.
UX Writing:
- Craft clear, concise, and user-friendly copy that enhances the user experience across Semicolon’s digital products, including websites, landing pages, and applications.
- Collaborate with the design and development teams to ensure that the language used in the user interface (UI) aligns with the overall user experience (UX) goals.
- Conduct A/B testing of copy to determine effectiveness and improve user engagement.
Lead Generation:
- Generate and nurture leads through various channels, including content marketing, digital ads, events, and email campaigns.
- Track and analyze lead generation metrics in a bid to improve lead quality and conversion rates.
Copywriting:
- Craft compelling and persuasive copy for various marketing materials, including ads, social media posts, blog posts, and email campaigns.
- Ensure consistency in messaging and alignment with brand voice across all content.
Collaboration and Communication:
- Work closely with the Marketing Manager to align marketing activities with business goals.
- Collaborate with cross-functional teams to ensure cohesive and integrated marketing strategies.
Requirements
- Experience Range: 3-4 years of relevant experience in a marketing role, particularly in digital marketing, content creation, and campaign management.
Certifications:
- Certifications in digital marketing, content marketing, or social media are a plus but not mandatory.
Method of Application
Signup to view application details.
Signup Now
