Media and Marketing Manager at WAAW Foundation

WAAW FoundationAbuja, Nigeria Digital Marketing

Full Time

WAAW (Working to Advance Science and Technology Education for African Women) Foundation is an international non-profit organization founded in 2007. Headquartered in Lagos Nigeria with an operational office in Wylie, Texas. Our Mission To increase the pipeline of African women entering into Science and Technology fields and ensure they are engaged in Technology Innovation and Entrepreneurship to benefit Africa. Our Vision waaw foundation volunteerTo empower African women to become impactful leaders, change agents and technology innovators through STEM engagement.

SUMMARY AND OBJECTIVE

The Marketing Manager at WAAW Foundation will be responsible for developing and implementing effective marketing strategies to promote the foundation's mission, programs, and initiatives.
The individual will play a key role in building and managing the foundation's brand, driving the organization's digital presence, and fundraising efforts, increasing awareness, and driving engagement with target audiences.

RESPONSIBILITIES

Digital Strategy Development: Develop and implement a comprehensive digital strategy aligned with WAAW Foundation's goals and objectives. Identify key performance indicators (KPIs) to measure the success of digital initiatives.
Content Marketing: Create and manage compelling, high-quality content for various digital channels, including social media, website, and email newsletters. Collaborate with internal teams to ensure content aligns with WAAW Foundation's mission and resonates with the target audience.
Social Media Management: Manage and grow WAAW Foundation's social media presence on platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. Develop and execute social media campaigns to increase engagement and reach. Track key social media analytics every month, including Google Analytics, Bitly, statistics, LinkedIn company stats, etc.
Website Optimization: Optimize the organization's website for search engines to enhance visibility and organic traffic. Ensure the foundation's website provides an optimal user experience and supports our communication and fundraising goals. Monitor and analyze website analytics to identify opportunities for improvement.
SEO and SEM for Visibility: Conduct research and implement SEO strategies to enhance the online visibility of the foundation and its programs. Manage and optimize paid advertising campaigns to reach target audiences interested in supporting our cause. Implement A/B testing and other optimization techniques to enhance website performance.
Email Marketing: Develop and execute email marketing campaigns to nurture relationships with donors, partners, and stakeholders. Segment email lists and personalize content to maximize effectiveness.
Digital Advertising: Plan and execute digital advertising campaigns across various platforms. Monitor and analyze the performance of advertising campaigns, making data-driven adjustments as needed.
Donor Engagement: Develop strategies to expand the donor base, including outreach to individuals, corporations, and philanthropic organizations. Cultivate and nurture relationships with existing donors, sponsors, and partners to enhance their engagement and long-term commitment. Implement and oversee donor acknowledgment processes and gratitude initiatives.
Digital Fundraising: Collaborate with leadership to develop comprehensive fundraising strategies aligned with the organization's goals and financial needs. Implement online fundraising strategies, utilizing digital platforms and technologies. Manage crowdfunding campaigns and explore innovative digital fundraising avenues.
Influencer and Partnership Collaboration: Identify and engage with influencers, thought leaders, and potential partners in the digital space to amplify the WAAW Foundation's reach. Develop and nurture relationships with key influencers for potential collaborations and partnerships.
Online Events and Webinars: Plan and execute online events, webinars, and virtual conferences to engage with the target audience. Coordinate with internal teams and external partners to ensure the success of digital events.
Community Building and Support: Work closely with the community and donor engagement teams to generate support and involvement through digital channels. Implement strategies to convert digital interactions into tangible support for WAAW Foundation's mission.
Analytics and Reporting: Utilize analytics tools to track and report on the performance of digital initiatives. Provide regular reports to management, highlighting key metrics and insights.

REQUIREMENTS AND SKILLS

Minimum of a Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.
Proven experience as a Digital Marketing Expert.
Proficiency in digital marketing channels, tools, and platforms (e.g., Google Ads, Facebook Ads, SEO, email marketing, marketing automation).
Strong analytical skills and the ability to translate data into actionable insights.
Strong writing and editing skills.
Excellent communication and teamwork skills.
Creative thinking and a passion for staying updated on industry trends.
Experience with A/B testing and experimentation methodologies.
Familiarity with CRM software and customer segmentation techniques.
Extensive experience with WordPress, including WordPress plugins, and themes.
Knowledge of web analytics tools (e.g., Google Analytics).
Ability to work effectively in a fast-paced, deadline-driven environment.
Familiarity with the Google Office Suite; adept at using technology.
Ability to work independently and to carry out assignments to completion within parameters of instructions given prescribed routines, and standard accepted practices.
Must have excellent Internet connection, working laptop, and ability to work remotely.