Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!
Key Responsibilities:
- Google Ads Management: Develop and execute Google Ads campaigns, ensuring alignment with client objectives and budgetary guidelines.
- Ad Spend Oversight: Manage a monthly ad spend of at least $20k, optimizing for efficiency and ROI.
- Creative Direction: Collaborate with creative teams to produce ad content that captivates and converts, tailored to each client’s unique needs.
- Performance Analysis: Utilize Google Analytics and other tools to monitor ad performance, making data-driven decisions to pivot strategies as necessary.
- Comprehensive Ad Strategy: Own the complete ad creation process, including ideation, targeting, budgeting, and ongoing optimization.
What Success Looks Like:
- Client Growth: Demonstrable success in driving client growth and achieving key performance indicators through effective paid media strategies.
- Creative Impact: Directed the development of innovative and compelling ad content that resonates with target audiences, leading to high engagement and conversion rates.
- Strategic Optimization: Continuously optimized ad campaigns for maximum performance and ROI, utilizing a deep understanding of analytics and market trends.
Qualifications:
- Significant experience with Google Ads and managing large-scale ad budgets.
- Familiarity with Google Analytics and the ability to analyze ad performance metrics.
- Strong background in B2C marketing, particularly within local service industries.
- Exceptional headline copywriting skills and a keen eye for effective ad design.
- Proven track record of leading and directing creative teams in the production of high-quality ad content.
- Strategic marketing mindset, capable of managing the entire ad process from concept to execution.
- Bonus: Experience in ad buying for channels other than Google Ads, such as Meta and LinkedIn.
Method of Application
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