Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
Position Overview:
Coordinates the production of a wide range of projects; acts as liaison between internal departments and outside vendors; develops project schedules and time frames; responsible for prioritizing assignments and ensuring deadlines are met. Individual contributor that is fully proficient in applying established standards; knowledge base acquired from several years of experience in particular areas; works independently; may coach other professionals
What you will Do:
- Develop the social media plans and manage the real-time amplification of the OU (operating unit) portfolio (calendar, content and media) at a country-level.
- Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the Operating unit.
- Be the main contact point for social media partners (FB, Twitter, Google..) at a country level.
- Work in close collaboration with Platform Services to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper.
- Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner.
- Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social within the Operating Unit.
- The Real Time Amplification manager will carry out duties individually while interacting regularly with the global IMX team, key players in the Operating Unit Integrated Marketing team, Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
- The scope of role will be one country or multi-country/regional with flexibility to increase or decrease markets.
Role Requirement:
- Bachelors degree
- Media Planning Strategy, social media (including content) and Real Time Experience (8-10 years)
- Experience working on agencies and technology vehicles is preferred
- Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing
Functional Skills:
- Social Media (Media & Content)
- Digital Marketing
- Consumer and Shopper engagement
- Real Time Amplification
Method of Application
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