First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi. Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner. The Bank has been named "The Best Bank Brand in Nigeria” four times in a row - 2011, 2012, 2013, 2014 - by the globally renowned "The Banker Magazine” of the Financial Times Group; and "Most Innovative Bank in Africa” in the EMEA Finance African Banking Awards 2014. FirstBank’s brand purpose is to always put its customers, partners and all stakeholders at the heart of its business, even as it is poised to standardise customer experience and excellence in financial solutions across Sub Saharan Africa, in consonance with its brand vision "To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate "gold standard” of value and excellence. This commitment is anchored on FirstBank’s inherent values of passion, partnership and people, to position our customers first in every respect.
DUTIES & RESPONSIBILITIES
- Support the Team Lead in media planning and guidance across the group to drive PR optimization of events and activities
- Develop and disseminate press release features; and photo stories across the media to generate publicity and positioning of the brand
- Support the team lead in implementing crisis management initiatives to mitigate against reputational risks and build positive PR capital
- Support the team lead to conduct media monitoring and analysis across news and PR channels for Banks and Holdco along the lines of agreed metrics.
- Proposal review and analysis to identify opportunities that promote brand image building and strengthened relationship with the media
- Feature articles commissioning to the media to drive Top of Mind Awareness of the brand through brand positioning as a clear leader in various products and services
- Support the team lead in coordinating media participation at the bank’s events, publishing of post event reports and news stories to generate awareness
- Daily News Report to management
- Payment processing to partners and stakeholders
JOB REQUIREMENTS
Education
Minimum Education: First degree in Mass Communication, Marketing or social sciences-based discipline.
Experience
Minimum 2 - 5 years significant work experience to include firsthand interaction on corporate communications related tasks in the Banking; Telecommunications; or agencies in the corporate communications industry.
Method of Application
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