MasterCard Incorporated (NYSE: MA) or MasterCard Worldwide is an American multinational financial services corporation headquartered in the MasterCard International Global Headquarters, Purchase, New York, United States, in Westchester County. The Global Operations Headquarters is located in O'Fallon, Missouri, United States, a suburb of Saint Louis, Missouri. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "MasterCard" brand debit and credit cards to make purchases. MasterCard Worldwide has been a publicly traded company since 2006. Prior to its initial public offering, MasterCard Worldwide was a cooperative owned by the 25,000+ financial institutions that issue its branded cards. MasterCard, originally known as Interbank/Master Charge, was created by several California banks as a competitor to the BankAmericard issued by Bank of America, which later became the Visa credit card issued by Visa Inc.. From 1966 to 1979, MasterCard was called "Interbank" and "Master Charge".
THE OPPORTUNITY
Reporting to the Lead, Brand and Content, the Partner, Brand will manage the Foundation’s brand, develop a cohesive brand story, and oversee the editorial pipeline for key publications. You will also contribute to creating a dissemination strategy to raise awareness of the Foundation's work and impact among internal and external stakeholders, including the media.
WAYS YOU CAN CONTRIBUTE
- Support developing and implementing the enterprise brand strategy, including style guides, brand guidelines, vision, narrative, and value proposition to achieve short- and long-term objectives.
- Ensure the new brand architecture framework complies with internal and external audiences and legal regulations (e.g., copyright and data protection).
- Collaborate with the Public Affairs and Communications team to identify brand awareness opportunities and support integrated campaigns to elevate brand and Foundation awareness.
- Work closely with the Lead, Brand and Content, in-country Leads, Program Communications, and Legal & Compliance to ensure alignment on the branding of external partner programs and materials (e.g., naming of initiatives, microsites, toolkits).
- Gather content and manage assets in collaboration with Program Communications (Canada and Africa) and Policy & Thought Leadership teams to ensure brand narrative and storytelling alignment across the organization.
- Develop and implement enterprise campaigns and storytelling opportunities to enhance the Foundation's profile in operating countries.
- Manage the editorial pipeline, including the design, production, and dissemination of publications and reports (e.g., Youth Think Tank Report, Youth Voices) while working closely with other departments (Research, Impact, Policy & Thought Leadership, Country Program Communications).
- Supported implementing and managing a new measurement framework across the Public Affairs and Communications (PAC) team, including testing plans, brand and content research, and contributions to metrics reports.
- Assist with the biennial IPSOS reputation audit and preparation of summary reports.
WHO YOU ARE
- Bachelor’s Degree in Communications, Journalism, Public Relations, or relevant certification, with a minimum of 5-7 years of experience in content communications, journalism, and/or public relations.
- Proven experience in web and print materials' content strategy and project management.
- Excellent knowledge of content and social media best practices and an understanding of measurement metrics.
- Strong ability to communicate complex information clearly, work cross-functionally, and adapt to changing priorities.
- Self-motivated, detail-oriented, and able to multitask while meeting deadlines, sometimes under pressure.
- Experience in knowledge management, developing video, graphic design, and editorial content is an added advantage.
- Fluency in French is advantageous.
- Possess excellent verbal, written, and presentation skills, capable of articulating information to a diverse audience across cultures.
- Demonstrate professional maturity, cultural sensitivity, and integrity that reflect the values of the Mastercard Foundation.
Method of Application
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