A black rose is the ideal candidate. A black rose for this role is a result-driven digital marketer who has proven experience maximizing impact, traffic, and revenue for clients’ paid ad campaigns. They will have experience working successful PPC campaigns for a variety of clients spanning multiple industries.
Must-Haves (Non-negotiables):
- Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
- Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design
ROLE DESCRIPTION
- Plan, create, and manage PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends
- Assist with research and compiling data for proposals
QUALIFICATIONS:
- Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
- Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design
- Advanced knowledge of Microsoft Excel and PowerPoint
- Experience managing an MCC account
- Know how to set up and run Google Ads & Facebook Ads accounts and campaigns from scratch
- PPC Campaign Analytics
Method of Application
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