Principal Social Media Officer, PCER1 at African Development Bank - AfDB

The African Development Bank Group (AfDB) is a multilateral development finance institution established to contribute to the economic development and social progress of African countries. The AfDB was founded in 1964 and comprises three entities: The African Development Bank, the African Development Fund and the Nigeria Trust Fund. The AfDB’s mission is to fight poverty and improve living conditions on the continent through promoting the investment of public and private capital in projects and programs that are likely to contribute to the economic and social development of the region. The AfDB is a financial provider to African governments and private companies investing in the regional member countries (RMC). While it was originally headquartered in Abidjan, Côte d'Ivoire, the Bank's headquarters moved to Tunis, Tunisia, during the civil war in Côte d'Ivoire.

Position Number: 50071287
Position Grade: PL4

General responsibilities

• Create and curate social media-optimized content for the Bank’s social media accounts;
• Provide strategic advice to PCER management on the Bank’s social media presence;
• Develop/update and implement a social media strategy to guide the Bank’s strategic approach to using its social media accounts as a key communication tool;
• Create a social media content calendar to ensure coverage of Bank activities across its regional member countries;
• Design and implement social media communication plans for the Bank’s flagship events and other strategic campaigns;
• Identify opportunities for and forge strategic partnerships with peers from other multilateral development banks and other institutions for collaborative / cross promotion opportunities;
• Provide advice on running paid-for campaigns for specific events requiring reaching audiences beyond the Bank’s organic reach;
• In coordination with PCER multimedia team, produce on a regular basis, cost-effective short multimedia pieces to use on the Bank’s social media platforms, including video interviews / vox pops, audio podcasts, animated infographics;
• Assess the effectiveness and impact of social media posts and campaigns, and deliver insights on the Bank Group’s progress, prevailing trends, and public sentiment;
• Oversee the provision of translation services for social media content as required;
• Gather and examine information to discern recurring themes or developments, offering conclusions through the use of data visualizations like graphs, charts, and tables, thereby facilitating informed strategy, decision-making, and the development of presentations and reports;
• Monitor social media to detect fraudulent accounts impersonating the Bank Group or its senior representatives and take appropriate actions with the Cybersecurity Unit to stop them;

Other responsibilities include, but are not limited to the below:

• Establish strong relations with key social media influencers. Create and maintain a social media influencer network, and act as the key liaison between the Bank and selected amplifiers, including Bank staff members through an employee advocacy programme.
• In cooperation with the People and Talent Management Vice Presidency and PCER management, identify social media training needs for Bank staff.
• Assist in implementing the Bank’s social media guidelines and support / facilitate training on social media best practices.
• Undertake any other assignment assigned by PCER management.

Requirements

• Hold at least a Master’s or equivalent degree in Journalism, Communications, Social Sciences, Literature or equivalent related field;
• Professional training in communications-related fields: social media and web editing, among others is desirable;
• A minimum of 6 (six) years of professional experience in journalism, public relations, media or communications activities working in an international organization, government, NGO or a reputable private sector organization, with at least three (3) years of that should include experience in overseeing social media for an institution such as the African Development Bank;
• Knowledge of operational processes of institutions such as the African Development Bank would be an additional asset is desirable;
• Detail-oriented and excellent follow-through skills;
• Delivery of assigned tasks in a timely manner with no or little supervision;
• Problem solving;
• Client orientation;
• Team working and interpersonal relations;
• Demonstrated ability to be part of a fast-paced team;
• Ability to effectively work under pressure on multiple projects simultaneously while meeting tight deadlines;
• Ability to drive a high volume of work to completion;
• Proven record of achievements in development/project communication, with a focus on results;
• Sound knowledge of development issues in Africa, in particular agriculture, food security, climate change, infrastructure, and gender;
• Demonstrated political awareness and ability to diplomatically handle sensitive situations with target audiences;
• Proven ability to plan, design and implement social media communication strategies;
• Ability to use standard communication IT tools;
• Demonstrated writing, editing and communication skills in English and/or French;
• Ability to run tactical plans to implement complex social media communication plans;
• Ability to understand technical and business concepts and express them in clear, concise instructions;
• Ability to motivate a multicultural team of social media experts (staff or consultants);
• Ability to coordinate the work of several communication experts and consultants working on various and sometimes conflictual agendas;
• Excellent project and time management skills;
• Ability to mentor and train communication experts and consultants on social media best practices;
• Ability to pitch innovative ideas to PCER management;
• Demonstrated writing, editing and communication skills in English or French, with a good working language of the other language;
• Very good command of social media tools and processes;
• Very good command of basic photo, video and audio processing software;
• Proven ability to operate on various platforms and systems (Apple, Windows, Android…).

Method of Application

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