Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.
Job Overview
- We are seeking a dynamic Product Insight Executive to join our team.
- This role will focus on analyzing market trends, customer feedback, and the competitive landscape to provide actionable insights that will drive product strategy and innovation.
- The ideal candidate will possess strong analytical skills, a passion for understanding customer needs, and the ability to communicate findings effectively.
Key Responsibilities
- Market Analysis: Conduct comprehensive market research to identify trends, opportunities, and threats within the industry.
- Customer Insights: Gather and analyze customer feedback through surveys, interviews, and usability tests to inform product development.
- Data Interpretation: Utilize quantitative and qualitative data to generate reports and presentations that highlight key insights and recommendations.
- Collaboration: Work closely with product management, marketing, and design teams to ensure insights are integrated into product strategies.
- Competitor Analysis: Monitor and analyze competitor offerings, pricing, and positioning to provide recommendations for differentiation.
- Performance Metrics: Develop and track key performance indicators (KPIs) to measure product success and customer satisfaction.
- Stakeholder Communication: Present findings and insights to stakeholders, ensuring alignment on product direction and priorities.
Qualifications
- Bachelor’s Degree in Statistics, Data Science, or a related field; Master’s Degree preferred.
- 3+ years of experience in product insight, market research, or a similar role.
- Strong analytical skills and experience with data analysis tools (e.g., Excel, SQL, Tableau).
- Excellent communication skills, with the ability to present complex information clearly.
- Experience with customer research methodologies (e.g., surveys, focus groups).
- ability to work collaboratively in a fast-paced, team-oriented environment.
Method of Application
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