The African Medical Centre of Excellence (AMCE) Abuja is a 500-bed specialty hospital offering world-class comprehensive diagnostics and treatment in oncology, cardiovascular, and haematological care, and general medical and surgical services, along with top notch research and education. The AMCE will provide exceptional care to people on the African continent, regardless of their financial means. Developed by the African Export-Import Bank (Afreximbank) in clinical partnership with King’s College Hospital NHS Foundation Trust., AMCE Abuja is the first of five centres planned for development in Africa.
Job Purpose
- The Public Relations and Content Officer will support the execution of AMCE’s communication strategy by managing media engagement, developing high-quality written and digital content, and promoting the hospital’s corporate image. The role holder will assist in maintaining positive relationships with media stakeholders, preparing press releases and reports, managing social media engagement, and ensuring consistent brand messaging across all communication channels.
Key Accountabilities/Responsibilities
Media and Public Relations Support
- Assist in implementing AMCE’s public relations strategies to enhance visibility and reputation.
- Draft and distribute press releases, media statements, newsletters, and other communication materials.
- Support the coordination of media briefings, press conferences, and public events.
- Monitor media coverage, maintain media contact lists, and compile daily or weekly media reports.
- Liaise with journalists and external media partners to secure positive coverage.
Content Creation and Brand Communication
- Create compelling written, visual, and digital content for websites, newsletters, and social media platforms.
- Ensure consistency in AMCE’s brand voice and tone across all communication materials.
- Assist in developing content for marketing materials, brochures, corporate presentations, and internal publications.
- Edit and proofread materials to maintain high editorial standards and message accuracy.
Social Media and Digital Engagement
- Manage and update AMCE’s official social media accounts in line with the digital communication strategy.
- Develop engaging social media posts, infographics, and video scripts to enhance audience interaction.
- Track social media analytics and prepare periodic performance reports.
- Monitor online mentions and respond to inquiries or feedback professionally and promptly.
Internal Communication and Employee Engagement
- Support internal communications by preparing newsletters, staff announcements, and intranet content.
- Assist in coordinating internal events and employee engagement initiatives.
- Contribute to fostering a transparent, informed, and connected workplace culture.
Reputation Management and Crisis Communication
- Support the PR Manager in monitoring public sentiment and online reputation.
- Maintain readiness to support communication during crises and reputational risks.
- Contribute to developing timely, accurate, and coordinated responses to sensitive issues.
Qualifications
- Bachelor’s degree in Mass Communication, Public Relations, Journalism, English, Marketing, or a related field from a recognized institution.
- Certification or membership in professional bodies such as the Nigerian Institute of Public Relations (NIPR) or Chartered Institute of Marketing (CIM) is an added advantage.
Experience
- 1–3 years of experience in public relations, media communications, or content development, preferably in healthcare, corporate, or consulting sectors.
- Demonstrated ability to write, edit, and manage high-quality content across multiple media platforms.
- Understanding of media relations, brand communication, and digital marketing principles.
- Familiarity with the Nigerian media landscape and public communication practices.
- Knowledge of social media tools, SEO, and analytics for digital content optimization.
- Excellent writing, editing, and verbal communication skills.
- Proficiency in Microsoft Office Suite and digital publishing tools (e.g., Canva, WordPress, Hootsuite).
Method of Application
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