Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.
About the job
- The Regional Sales Business Analyst is responsible for analyzing and optimizing sales performance across ECOWAS, CEMAC, East Africa, and Southern Africa regions. This role ensures effective utilization of the GTM (Sales Force Automation) tool to track secondary market sales, improve sales efficiency, and enhance data-driven decision-making.
Key Responsibilities
- Ensure all sales personnel have clear volume targets and GTM objectives.
- Analyze and report daily performance of individuals, teams, and customers against key indicators.
- Strengthen GTM adoption and foster synergy within the sales team.
- Utilize GTM to track the effectiveness of sales incentives and customer performance.
- Provide technical support to GTM users to ensure optimal usage.
- Organize and manage recognition programs such as “Best Sales Awards” aligned with SR incentives.
- Monitor and enhance sales team performance through daily tracking.
- Use GTM insights to drive continuous Route-to-Market (RTM) optimization.
- Evaluate the performance of distribution channels and recommend improvements.
- Customize GTM features to align with market dynamics and business needs.
- Generate and share comprehensive reports with the Promasidor GTM team.
- Ensure a minimum of 80% of sales transactions are captured on GTM monthly.
- Drive continuous improvement in monthly sales performance.
- Identify gaps in business operations and suggest new GTM features to address them.
- Support the sales team by diagnosing and resolving system-related issues.
- Conduct GTM training for all users at least twice a year and provide updated manuals.
- Participate in Group Route-to-Market software testing and feature development.
Education & Experience
- Bachelor’s degree in Business, Sales, Marketing, Data Analytics, or a related field.
- Minimum of five (5) years of experience as an analyst working with Sales Automation software.
- Strong analytical, problem-solving, and data visualization skills.
- Experience with GTM, CRM, or other Sales Force Automation tools.
- Proficiency in English is required; French is an advantage.
- Must have valid work authorization for the specified location.
Method of Application
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