AudaCity Capital is a progressive and flourishing prop trading firm, and trading education provider. We are based in London, and at the moment have a team of highly trained properly trading professionals, managing the company’s extensive funds on our City of London based trading floor.
The Role
You Will Be Responsible For
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Managing relationships with external marketing agencies.
- Ensuring consistency of brand voice, style and tone across all content.
- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
- Using customer insights to construct effective CRM campaigns.
- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
- Driving business growth by developing innovative ideas and campaigns.
- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
Ideal Profile
- You have at least 3 years experience ideally in Content Marketing or Marketing Communications within Financial Services and Internet industry.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- Experience within would be a strong advantage.
- You pay strong attention to detail and deliver work that is of a high standard
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
Method of Application
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