Located in the most populous country in the most diverse continent, we have come to realise that conventional financial institutions are handicapped in creating sustainable value for the present generation and the next.
Job Objective:
Be a master storyteller, developing and implementing content strategies to drive engagement, grow channels, and build the brand profile.
Detailed Job Description
- ?Develop and maintain a strong brand identity aligned with the company's vision and values through the power of content.
- Collaborate with cross-functional teams for consistent brand messaging across all channels.
- Conduct market research to stay informed about industry trends and competitor activities.
- Create and implement a comprehensive content strategy supporting business objectives.
- Develop engaging and high-quality copies and content for various platforms.
- Ensure content is tailored to target audiences and adheres to brand guidelines.
- Craft compelling communication messages for internal and external stakeholders.
- Develop effective communication plans for product launches, events, and campaigns.
- Monitor and analyze the performance of communication strategies for data-driven improvements.
- Manage the social media team to enhance the company's digital presence.
- Stay updated on digital marketing trends and incorporate innovative strategies.
- Manage crises and stakeholders effectively.
Requirements
- Bachelor's degree
- Minimum of 4-5 years of experience in content marketing.
- Proven experience in building a content marketing strategy impacting business results.
- Excellent written and verbal communication skills, with the ability to present at the board level and inspire a team.
- Broad experience across content marketing channels with a passion for continuous testing and learning.
- Strong portfolio showcasing successful brand, content initiatives, and PR campaigns.
- Proficient in content creation tools, social media platforms, and analytics.
- Strategic thinker who can translate business goals into effective brand and communication strategies.
- Ability to collaborate effectively in a cross-functional team environment.
- Excellent project management skills with the ability to meet deadlines.
Method of Application
Signup to view application details.
Signup Now
