Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.
Role Overview
- Global Citizen is seeking a Senior Manager of Social Media to drive content creation and reporting for Global Citizen's social media channels across multiple platforms, with a particular focus on our Africa-focused channels.
- This role reports to the Director, Social Content, and works closely with our Senior Director, Social and Senior Manager, Social Media.
- This person will have a mandate to help bring content to life on the platforms where our Africa-based audience is: Facebook, Twitter, Instagram, and more.
- They will be laser-focused on developing engaging social media content to reach our audience across our active platforms, with an emphasis on growing our audience on the African continent through always-on content, campaign promotion, and more.
- This person will: help elevate Global Citizen and its associated sub-brands across social media, with a particular focus on Move Afrika; drive social strategy for the African continent and lead on-the-ground social media efforts for tentpole events there; support the value of social to the entire organization; and look at every campaign and event in the organization as an opportunity to flex their creative muscles and create best-in-class social content.
Key Responsibilities
Content Strategy + Planning Weighed 35%:
- Serve as Social Media Lead for Africa social channels, including Facebook, Twitter, and Instagram, driving our strategy, presence, and content for these audiences
- Develop content strategies for ongoing social content, campaign content, and more across all active African social media channels, laddering up to our overarching social strategy
- Support Social Director and Senior Social Director in achieving KPIs assigned to social (engagements, acquisition, and more)
- Explore new platforms to further Global Citizen’s social growth, including providing recommendations around where we should experiment, supporting Social Content Director on new channel launches, and more
Content Creation + Programming Weighed 35%:
- Develop best-in-class social content for Africa and Global social channels, demonstrating strong skill in social design and copywriting
- Design engaging social-first assets, marrying brand identity with top-performing post formats to create visuals for all social channels
- Draft copy for various social platforms, including Instagram, Facebook, Twitter, TikTok, Threads, and LinkedIn
- Execute programming of Africa social media channels as needed
Event Support Weighed 20%:
- Serve as the on-the-ground point person for all applicable events, leading on social media onsite and liaising with Global team (particularly Senior Director of Social) as needed
- Provide live-event coverage on social media as part of a larger social team around major events in the organization
Content Auditing + Results Reporting Weighed 10%:
- Create data/metrics reports to evaluate the success of campaigns, events, and more
- Provide quantitative and qualitative analyses of social content performance for recap decks, board reports, and presentations
- Conduct regular audits of social content and results pulls to inform future content strategy, liaising with Social Director to feed into larger content strategy accordingly
Requirements For Success
Educational Qualification & Experience:
- 5-6 years professional experience as a social media editor and/or content creator
- Proven experience developing dynamic, engaging content for a variety of social platforms
- Deep understanding of social media landscape, trending content, and key functionalities across major platforms (Instagram, TikTok, Facebook, X)
Attributes:
- Excellent organizational skills, attention to detail, and the ability to manage various competing priorities
- Creative, proactive, and able to spot problems and solve them
- A team player with a positive, can-do attitude and sense of humor
Preferred Qualifications:
- Understanding of data tools such as Google Analytics, Sprout, Later, and more
- Ability to analyze data and work in data tools to create custom reports
- Ability to work in Canva / Photoshop / Illustrator / InDesign to create social media content
- Ability to present confidently to a variety of audiences and stakeholders
More Details:
- Must be authorized for employment in Nigeria
- Travel may be required for this position, and valid travel documentation must be maintained at all times.
- Global Citizen operates on a hybrid work model - 3 days (Tuesday, Wednesday, and Thursday) in our Lagos office and 2 days (Monday & Friday) telecommuting.
Method of Application
Signup to view application details.
Signup Now
