A global logistics platform right from the heart of Africa, leveraging technology and efficient processes to serve its citizens and the rest of the world. Putting transportation in the hands of every individual. Facilitating the movement of your goods and packages by guaranteeing, safety, speed and affordability.
we are looking for.
- The Senior Manager , Marketing, Knowledge and Communications will lead and oversee all marketing initiatives in our 6 markets: Nigeria, Ghana, Cote d’Ivoire, Burkina Faso, Uganda and Kenya.
- This role involves developing and executing strategic marketing plans, managing a team, and collaborating with internal and external stakeholders tdrive brand awareness, customer acquisition, and market expansion.
- The Senior Manager, Marketing, Knowledge and communications will play a pivotal role in shaping the company's marketing strategy in alignment with regional and industry trends and business goals.
Desired Attributes/Job Description:
User-Centric Approach:
- Focus on understanding user needs and preferences trelevant and impactful marketing strategies.
Strategic Thinking:
- Ability tthink strategically and develop comprehensive marketing plans aligned with the company's business objectives.
Results-Driven:
- Demonstrated track record of achieving and surpassing marketing goals.
- Emphasis on ROI and a results-oriented mindset in campaign planning and execution.
Industry Knowledge:
- In-depth understanding of the e-logistics industry, including key trends, challenges, and opportunities.
- Understanding global marketing trends while having a nuanced knowledge of regional and local dynamics, especially in diverse markets such as Africa.
Leadership Skills:
- Effective communication and collaboration with cross-functional teams to ensure cohesive and integrated marketing efforts.
Adaptability:
- Readiness tembrace new technologies and marketing trends.
- Ability twork seamlessly and collaboratively in a cross-cultural team.
You will
Strategic Planning:
- Develop and execute comprehensive marketing strategies tailored for the African market.
- Conduct market analysis tidentify regional trends, customer behavior, and competitive dynamics.
Brand Management:
- Enhance and maintain the company's brand image across all our markets of operations.
- Design and produce newsletters on a quarterly basis for our stakeholders (customers, transporters, current and prospective investors, etc).
Regional Campaigns:
- Design and implement marketing campaigns specific tthe unique challenges and opportunities in African countries.
- Run partners campaign tretain and acquire partners by collaborating with
- Operations departments in all our markets of operations.
- Digital Marketing and E-commerce:
- Oversee digital marketing strategies, including online advertising, SEO, and social media, tailored tregional preferences.
- Marketing of Kobproducts i.e. KoboTrip and KoboCare on all our social media platforms and websites.
- Advise on relevant and cost-effective distribution platforms of all Kobo marketing content.
Localization of Content:
- Ensure content is culturally relevant and resonates with diverse audiences.
- Collaborate with local language experts for effective communication
Partnerships and Alliances:
- Identify and establish strategic partnerships with local businesses, organizations, and influencers.
- Leverage partnerships for joint marketing initiatives.
We're looking for someone who has
- Bachelor's degree in Marketing, Business, or related field.
- 5+ years’ experience in marketing, preferably in the technology or logistics industry in Africa.
- Strong understanding of regional markets, cultural nuances, and regulatory landscapes.
Benefits:
- Employees' wellbeing is a top priority for the Kobteam. Kobo’s compensation package comprises a competitive salary, Pension, medical cover, meals, and other allowances.
Method of Application
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