CFAO Motors Nigeria is one of the Nigerian subsidiaries of CFAO Automotive, the largest automobile network in Africa and the French overseas territories. CFAO Motors Nigeria, "Driving with confidence". Trusted network of choice for leading global brands CFAO Motors Nigeria was set up in 1920 and is the exclusive Nigerian distributor for seven internationally renowned brands including Mitsubishi Motors. Efficiency boosted by a strong local presence CFAO Motors Nigeria covers most of the country from its three branches in Lagos, Abuja and Port Harcourt, providing customers with great service and reliability. A dynamic, customer-centric organization CFAO Motors Nigeria can tap into the entire logistical organization of the CFAO Group - particularly its European storage facilities - to ensure that vehicles and spare parts are readily available. It comprises a team of over 200 skilled professionals striving for customer satisfaction through a relentless focus on quality and compliance with automakers' international standards of excellence. Unstinting commitment to customer service It uses leading-edge facilities and technology to provide a complete range of before- and after-sales services to meet all customer needs.
Role Description
This is a full-time on-site role located in Lagos for a Senior Marketing Communications Specialist, responsible for strategizing and developing marketing communication plans, creating press releases, handling public relations, strategic communications, and executing marketing campaigns. The candidate will work with cross-functional teams to develop and implement marketing initiatives, measure and analyze the success of campaigns, and communicate the results with stakeholders.
- Develop engaging and informative content for various marketing channels, including websites, social media, email campaigns, and print materials.
- Write and edit persuasive copy for advertisements, product descriptions, blog posts, and press releases or vet content developed from agencies
- Collaborate with design teams to create visually appealing graphics, videos, and other multimedia content.
- Assist in the development and execution of comprehensive marketing plans that align with company objectives and target audiences.
- Coordinate and manage marketing campaigns, ensuring timely and accurate execution across multiple platforms.
- Monitor campaign performance and analyse data to make informed adjustments and optimizations.
- Manage and maintain social media accounts, posting relevant content, engaging with followers, and monitoring trends.
- Plan and execute email marketing campaigns to nurture leads and engage existing customers.
- Monitor website performance, update content, and optimise user experience to drive traffic and conversions.
- Prepare and forward briefs on day-to-day marketing needs (example flyers, posters, social media banners)
- Monitoring and ensuring corporate identity is well implemented: email signatures, call card templates, flags etc.
- Conduct market research to identify industry trends, customer preferences, and competitive landscape.
- Analyze consumer behavior and feedback to refine marketing strategies and improve customer engagement
- Assist in planning and executing promotional events, trade shows, and product launches
- Prepare weekly, monthly and quarterly reports on marketing activities
- Assess effectiveness and results of marketing programs such as social media, PR, and advertising against core KPIs (sales, leads, and traffic)
- Adhere strictly to company’s compliance policies and standard business relationship ethics in ensuring all merchandising items are produced according to manufacturer’s guidelines
- Always implement KAIZEN principles
Qualifications
- Marketing Communications and Strategic Communications skills
- Experience in creating press releases and executing marketing campaigns
- Familiarity with communication technology and media channels
- Excellent verbal and written communication skills
- Strong project management and multitasking skills
- Ability to collaborate with cross-functional teams and work in a fast-paced environment
- Bachelor's degree in Marketing, Communications, or related field
- Experience in the automobile industry is a plus
Method of Application
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