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Senior Marketing Specialist at Polaris Digitech Limited

Polaris Digitech LimitedLagos, Nigeria Digital Marketing
Full Time
POLARIS DIGITECH LIMITED is an efficiently well-run company of professionals set on impacting on the planning and implementation of Rural and Urban Development and Infrastructure in Nigeria through the development and deployment of Geo-information Management Systems.

Location : Ikeja, Lagos ( Only candidates resident in Lagos can apply)

Responsibilities:-

  • Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation and customer acquisition. 
  • Manage all aspects of digital marketing campaigns, Including but not limited to SEO,SEM,email marketing, social media marketing and display advertising. 
  • Analyse campaign performance metrics and KPIs to track and optimize campaign effectiveness, ensuring ROI and continuous improvement. 
  • Conduct market research and competitor analysis to identify trends, opportunities and best practices in the industry. 
  • Collaborate with cross-functional teams including software & technical to align digital marketing efforts with overall business goals .

Requirements:-

  • Bachelors degree in Marketing, communications, Business Administration or related field. Background in GIS is and added advantage. 
  • Minimum of 3 years of experience in digital marketing and technology marketing, preferably in a technology focused company .
  • Proficiency in digital marketing analytics tools, such as Google Analytics, Adobe Analytics or similar platforms. 
  • Relevant certifications in digital marketing are desirable.

Method of Application

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