We're seeking an experienced SEO Specialist to optimise our crypto-focused web presence and drive organic traffic growth across desktop and mobile platforms. The ideal candidate will have a strong understanding of SEO best practices, mobile optimization, and the cryptocurrency/blockchain space, along with some SEM experience.
What you’ll do:
Develop and implement comprehensive SEO strategies for our crypto products and content, with a strong focus on mobile optimization
Conduct keyword research focused on crypto terminology and trends, considering mobile search patterns
Optimise on-page elements (meta tags, content, internal linking) for both desktop and mobile
Ensure mobile-friendly design and fast loading speeds across all devices
Build high-quality backlinks from reputable crypto and finance sites
Track SEO performance using analytics tools, with attention to mobile metrics, and prepare reports
Stay updated on search engine algorithms, mobile SEO trends, and crypto industry developments
What we seek:
3+ years of SEO experience, preferably in fintech or crypto
In-depth knowledge of technical SEO, content optimization, and link building, with a strong emphasis on mobile SEO best practices
Experience with mobile-first indexing, accelerated mobile pages (AMP), and responsive design principles
Familiarity with cryptocurrency concepts, terminology, and market trends
Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Search Console) and mobile site testing tools
Working knowledge of SEM principles and experience with platforms like Google Ads
