LEGEND is an exclusive experience of premium multi-media services built on the foundation of an ultra-high speed fiber optic internet connection. Legend delivers the best in Internet, Payments, Voice, Mail and Home management, all working together to give customers instant access to the things that matter most – anywhere, anytime.
Responsibilities
Social Media Management:
- Develop, implement, and manage social media strategies to align with business goals.
- Create, curate, and manage published content (images, video, written) across all social media platforms.
- Monitor social media accounts, respond to comments, and engage with followers to foster a positive community.
Content Creation and Management:
- Design and execute digital content strategies to attract and engage target audiences.
- Collaborate with the design and content team to produce high-quality content.
- Ensure all content is on-brand, consistent in style, and optimized for search engines (SEO).
Digital Marketing Campaigns:
- Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media advertising, and display advertising campaigns.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Website Management:
- Oversee the company website to ensure it is up-to-date, user-friendly, and optimized for search engines.
- Collaborate with the web development team to improve site navigation, user experience, and conversion rates.
Analytics and Reporting:
- Use various analytics tools to monitor and evaluate the effectiveness of digital marketing efforts.
- Provide regular reports on social media and digital marketing performance and insights.
- Make data-driven recommendations to improve performance and achieve business objectives.
Market Research and Trends:
- Stay up-to-date with the latest trends and best practices in online marketing and measurement.
- Conduct market research to identify new opportunities and consumer preferences.
- Monitor competitor activity and adjust strategies accordingly.
Collaboration:
- Work closely with other departments to ensure a cohesive and integrated approach to marketing.
- Collaborate with influencers and brand ambassadors to enhance brand visibility.
- Coordinate with external agencies and vendors as needed.
Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Social Media and Digital Marketing Officer or similar role.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Proficiency in digital marketing tools and software (Google Analytics, Hootsuite, HubSpot).
- Strong analytical skills and data-driven thinking.
- Excellent communication, writing, and editing skills.
- Creative and innovative mindset with strong attention to detail.
- Ability to multitask and manage multiple projects simultaneously.
Preferred Qualifications:
- Advanced Degree in Marketing, Digital Media, or a related field.
- Certifications in digital marketing (Google Analytics, Google Ads, HubSpot).
Method of Application
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