Zashadu is a leading British / Nigerian sustainable luxury brand, that specializes in hand-crafted leather pieces. We work with local sustainably sourced, and Upcycled leathers. All our pieces are created at our workspace in Lagos, Nigeria, by a team that benefits from traditional techniques passed down through generations by a community of local artisans. At Zashadu we love to explore the tension between quiet elegance and unabashed glamour. We avoid the use of superfluous fittings and fixtures in order to give precedence to the leathers. Zashadu is a reparative brand with sustainability at its core; We restore the ecosystem by alchemizing waste leather into collectible pieces.
Position Overview:
- The Social Media Associate will support our social media efforts by creating engaging content, managing community interactions, and interpreting back-end data to inform our strategies. This role requires a blend of creativity and analytical skills to help us understand our audience better and optimize our social media initiatives.
Key Responsibilities:
- Content Creation: Assist in developing and curating compelling content for our social media platforms (Instagram, Facebook, TikTok, etc.) that aligns with our brand identity and marketing goals.
- Community Management: Engage with our online community by responding to comments, messages, and mentions promptly, fostering positive interactions and brand loyalty.
- Data Interpretation: Analyze social media metrics and performance data to provide insights on engagement, reach, and audience behavior. Use findings to suggest improvements and strategies for future campaigns.
- Social Media Scheduling: Help manage the content calendar and schedule posts, ensuring consistent and timely content delivery across all platforms.
- Trend Analysis: Monitor industry trends and competitor activities to identify opportunities for content and engagement strategies that resonate with our audience.
- Collaboration: Work closely with the marketing team to align social media efforts with broader marketing campaigns and brand initiatives.
- Reporting: Prepare regular reports on social media performance, highlighting key metrics, successes, and areas for improvement.
Qualifications:
- Marketing or equivalent qualification.
- 1-2 years of experience in social media management or a similar role, preferably in luxury fashion or lifestyle brands.
- Strong written and visual communication skills, with a keen eye for detail.
- Basic knowledge of social media analytics tools and ability to interpret data effectively.
- Creative mindset with the ability to generate innovative content ideas.
Method of Application
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