Roperb Dental Clinic is a patient-focused dental practice committed to delivering exceptional oral healthcare in a warm and professional environment. We pride ourselves on clinical excellence, attention to detail, and building lasting relationships with our patients.
Job Description
- We’re expanding our digital presence and looking for a smart, creative, and conversion-focused Social Media Executive to help us drive visibility, educate our audience, and convert leads into patients through engaging content and meaningful interactions.
Job Summary
- The ideal candidate is a hands-on content creator skilled in shooting and editing mobile videos, managing multi-platform social media accounts, and engaging leads via DMs with the goal of converting them into paying patients.
- This is a creative and performance-based role that blends video production, social media management, brand storytelling, and light sales communication.
Key Responsibilities
Content Creation & Videography:
- Use smartphones professionally to record reels, behind-the-scenes, client testimonials, team features, dental tips, and service highlights.
- Edit high-quality mobile-first content using CapCut, InShot, Adobe Rush, or similar tools.
- Regularly generate content ideas aligned with oral health awareness, patient testimonials, and promotional services.
Social Media Management & Posting:
- Plan and manage daily/weekly content across Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn.
- Ensure timely scheduling, posting, and platform-specific optimization.
- Keep all pages updated, aesthetically pleasing, and on-brand.
DMs & Comment Engagement (Lead Conversion):
- Monitor and promptly respond to DMs, comments, mentions, and story replies.
- Use a conversion-based communication approach to answer service inquiries, provide guidance, and encourage booking.
- Maintain a warm, professional, and persuasive brand voice that builds trust and action.
- Track leads generated from social platforms and report on conversion progress.
Graphic and Caption Support:
- Design simple, eye-catching graphics and quote cards using Canva or Photoshop.
- Write clear, engaging, and error-free captions aligned with the clinic's brand voice.
- Create educational, promotional, and patient-friendly posts for various service categories.
Performance Tracking & Reporting:
- Monitor engagement metrics (reach, shares, saves, likes, clicks).
- Provide weekly and monthly reports on content performance.
- Suggest content optimization based on performance analytics.
Requirements
- 1–3 years of experience in a social media, digital content, or mobile videography role.
- Proven ability to record and edit social content with a phone professionally.
- Proficient with editing apps like CapCut, VN, InShot, or Adobe tools.
- Strong knowledge of Instagram, TikTok, Facebook, and how to build brand presence on each.
- Basic knowledge of Meta Business Suite, Instagram Insights, Facebook Ads Manager, or similar platforms.
- Strong copywriting skills for captions and community replies.
- Excellent writing and conversational messaging skills, especially for customer conversion via DMs.
- Strong eye for design, sound, lighting, and content trends.
- Self-starter with a creative mindset and understanding of persuasive storytelling.
- Ability to work under pressure, meet deadlines, and handle multiple projects.
Preferred Qualities:
- Experience managing social media for a healthcare, beauty, or wellness brand.
- Basic familiarity with advertising campaigns on Meta platforms.
- Portfolio or examples of content that led to actual lead conversions or sales.
- A strong sense of aesthetic, composition, and storytelling.
- Up-to-date on social media trends, platform changes, and viral formats.
- Team player with excellent communication and collaboration skills.
- Interest in patient education and healthcare storytelling.
Remuneration
- Competivitive Salary depending on experience an/incentives tied to growth in social media engagement and conversion performance.
- Pension, HMO and Paid leave Career growth opportunities.
Method of Application
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