Amani Advisory Limited is committed to assisting organizationsin achieving success by maximizing their most valuable resource—their employees. We offer complete HR solutions to businesses of all sizes and in various industries.
Job Summary
- As Social Media Manager/Graphics Designer, your role will be responsible for creating and implementing social media strategies to enhance the company's online presence, drive engagement, and increase brand awareness.
Responsibilities
- Develop comprehensive social media strategies aligned with the organization's goals, target audience, and brand identity.
- Define key performance indicators (KPIs) and benchmarks to measure the effectiveness of social media campaigns.
- Create engaging and visually appealing content for social media platforms, including posts, images, videos, infographics, and stories.
- Ensure all content/graphics aligns with brand guidelines, tone of voice, and messaging objectives.
- Manage and maintain an active presence on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries and customer interactions.
- Moderate user-generated content and ensure compliance with community guidelines and platform policies.
- Monitor and analyze social media performance metrics, including reach, engagement, follower growth, and conversion rates.
- Prepare regular reports and dashboards to track key metrics, evaluate campaign effectiveness, and identify areas for improvement.
- Use insights from analytics to inform future social media strategy and content optimization efforts.
- Monitor ad performance and adjust targeting and budget allocation to optimize campaign ROI.
- Initiate and participate in conversations relevant to the brand, industry, and trending topics.
- Provide social media training and support to internal stakeholders, including employees and executives, as needed.
Person Specification
- BSc in Marketing, Communications, Graphics Design, or a related field.
- 3 – 5 years’ experience in social media management, preferably in a corporate or agency setting.
- Demonstrated proficiency in managing social media platforms and tools, including scheduling, publishing, and analytics platforms.
- A strong understanding of social media management tools, algorithms, trends, and best practices.
- Proficiency in graphic design and video editing tools.
- Familiarity with social media advertising platforms and campaign management tools.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Sound verbal and written communication skills.
- Detail-oriented with strong analytical and problem-solving skills.
- Self-motivated.
- Interpersonal and relationship management skills.
- Good organizational skills.
Method of Application
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