Social Media Lead at Pulse NG

Pulse NGLagos, Nigeria Digital Marketing

Full Time

Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.

Job Description

We are seeking an experienced and visionary Social Media Lead to oversee and guide a dynamic team of social media managers. As the Social Media Lead, you will be responsible for developing and executing overarching social media strategies, driving brand engagement and growth, and ensuring alignment across multiple platforms. You will provide leadership and direction to the team while collaborating with cross-functional teams, clients, and stakeholders to achieve key business objectives.

Duties and Responsibilities:

Lead and manage a team of Social Media Managers, ensuring consistent strategy execution and alignment with broader marketing initiatives.
Oversee the development and execution of high-quality, engaging content across social media platforms (posts, stories, graphics, videos) for a variety of clients and brands.
Set performance goals and KPIs for the team, tracking progress and ensuring continuous optimization of social media strategies.
Collaborate closely with creative, and strategy teams to ensure cohesive messaging, branding, and execution of social media campaigns and always on content.
Analyze performance metrics across all social media platforms and campaigns, providing insights and recommendations for optimization.
Foster a culture of creativity, innovation, and teamwork within the social media department to keep strategies fresh, engaging, and relevant.
Drive cross-departmental collaboration to ensure the social media strategy supports the client's broader marketing, PR, and brand-building efforts.
Stay updated on the latest social media trends, platform updates, and emerging technologies to keep the team’s strategies ahead of the curve.
Support the team in addressing audience feedback, community building, and engagement to ensure brand loyalty and a positive online presence.
Prepare and present high-level reports on social media performance, highlighting trends, opportunities for growth, and key insights for leadership and clients.
Mentor and provide professional development opportunities for social media team members, ensuring they have the tools and knowledge to succeed.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
5+ years of experience in social media management, with at least 2 years in a leadership or supervisory role.
Proven track record of developing and leading successful social media campaigns across major platforms.
Experience in a digital agency setting.
Advanced proficiency in social media advertising and paid campaign management.
Familiarity with video content creation and editing tools is a plus.
Strong understanding of social media platforms, algorithms, and advertising tools.
Expertise in social media analytics and performance measurement, with proficiency in tools like Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
Exceptional leadership, communication, and interpersonal skills with the ability to manage a diverse team and collaborate across departments.
Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
A creative thinker with a passion for innovative digital marketing, storytelling, and brand development.
Knowledge of social media management best practices, emerging trends, and industry standards.