Social Media Manager at Amy Consulting

At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role is to assist you in identifying your Human Resource needs, developing sustainable action plans, and facilitating changes that align with your organisational objectives.

Key Responsibilities

Content Creation and Curation

• Develop visually appealing, on-brand content (photos, videos, and graphics) highlighting projects, design inspirations, and company services.
• Curate design trends and share relevant industry content.

Social Media Strategy

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and follower growth.
• Tailor strategies for platforms like Instagram, Pinterest, TikTok, Facebook, and LinkedIn.

Community Management

• Monitor comments, DMs, and mentions, engaging with followers to build relationships and address inquiries.
• Interact with clients, industry influencers, and potential collaborators.

Campaign Management

• Plan and execute seasonal campaigns, promotions, or events in alignment with the company's services.
• Highlight completed projects, behind-the-scenes processes, and design trends.

Analytics and Reporting

• Track and analyze the performance of posts, campaigns, and follower growth.
• Provide monthly reports and actionable insights to improve social media strategies.

Collaboration

• Work with interior designers, photographers, and other creative teams to capture project visuals.
• Collaborate with the marketing team for cohesive branding and promotional efforts.

Trend Spotting and Innovation

• Stay updated with social media trends, interior design styles, and competitor activities.
• Implement creative ideas like 360-degree project tours, mood board inspiration reels, or design tips.

Ad Management

• Create and optimize paid social media ads to target prospective clients.
• Focus on geographic targeting for local projects and high-income audiences.

Platform-Specific Initiatives

• Pinterest: Develop and optimize boards for lead generation and design inspiration.
• TikTok/Instagram Reels: Showcase transformation videos, styling tips, or client testimonials.

Key Requirements

Educational Background

• Degree or certification in Marketing, Communications, or a related field (preferred but not mandatory)

Experience

• Proven experience as a Social Media Manager, preferably in the interior design or luxury industry.
• Portfolio showcasing creative content, campaigns, and successful social media growth.

Technical Skills

• Proficiency in tools like Canva, Adobe Suite, or similar design tools.
• Familiarity with social media management platforms (e.g., Hootsuite, Buffer, or Later).
• Basic video editing skills for Reels/TikTok content.

Aesthetic Eye

• A strong understanding of design principles, color palettes, and interior design aesthetics.
• Ability to create visually cohesive content that aligns with the brand's style.

Strategic Thinking

• Ability to analyze audience demographics and develop tailored content strategies.
• Understanding of SEO and how to leverage it for social media.

Soft Skills

• Excellent communication and interpersonal skills.
• Ability to manage multiple platforms and deadlines simultaneously.

Industry Knowledge

• Familiarity with interior design terminology, materials, and trends.
• Understanding of the target audience, often consisting of homeowners, businesses, or high-net-worth individuals.

Creativity and Innovation

• Demonstrated ability to think outside the box and create engaging, unique content.

Analytical Mindset

• Proficient in interpreting data and KPIs to tweak strategies for growth.

Method of Application

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