Brands Optimal Limited is one of Africa’s leading Experiential Marketing Agency which optimizes value for client through the use of strategic, reliable and measurable method in consumer engagement, loyalty seeding and sales generation.
Job Description
- We are seeking a highly creative, skilled and strategic Social Media Manager to join our team.
- The successful candidate will develop, implement and manage our social media strategy across multiple platforms while creating engaging content, growing our online presence and drive website traffic and sales.
Responsibilities
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (eg. Original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams like marketing, sale and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (eg. Facebook timeline cover, profile pictures and blog layout).
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
Requirements
- 3 years of experience in social media marketing or related field.
- Bachelor’s degree in Marketing, communications or related field
- Proven track records of success in developing and implementing social media strategies that drive engagement and conversions
- Excellent content creation
- Strong understanding of social media analytics and metrics
- Experience with social media management tools
- Ability to work independently and as part of a team
- Strong communication and problem-solving skills.
Method of Application
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