Social Media Manager at Busha Digital LTD

Busha Digital LTDLagos, Nigeria Digital Marketing

Full Time

Busha is one of Africa’s leading digital asset platforms. We are on a mission to onboard millions of Africans into the crypto economy, and we are building software and services that will enable our users to experience the blockchain-enabled future of finance. Our customers are at the center of everything we do, and we are obsessed with creating a pleasant experience throughout their entire crypto journey.

Overview:

Join Busha as a Social Media Manager, where your knack for creativity, passion for digital transformation and a proven track record in social media management and innovation will help propel our company to new heights.
As the Social Media Manager at Busha, you’ll spearhead initiatives to enhance Busha’s online presence and brand perception through creative and innovative digital strategies, focusing on brand building and engagement.
You must have a deep understanding of social media trends, best practices, and analytics, ensuring that our brand presence is engaging, consistent, and driving measurable results.

Responsibilities:

Social Media Strategy Planning

Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversions.
Set specific objectives, KPIs, and metrics to track performance and growth across all social platforms.
Research audience preferences and trends to optimise content and strategy for maximum engagement.
Plan and manage social media calendar aligned with marketing campaigns, launches, and events.

Content Creation and Curation

Create, curate, and manage high-quality, engaging content tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
Work with internal creative teams, graphic designers, and videographers to ensure all content aligns with the brand voice, visual identity, and marketing goals.
Develop and maintain a content schedule for posting across platforms, ensuring consistency and quality.

Community Management

Engage with followers and respond to comments, messages, and mentions promptly and professionally.
Build relationships with key influencers, brand advocates, and followers to increase brand loyalty and advocacy.
Monitor and manage brand reputation through social listening to track sentiment and address any potential issues or crises.

Paid Social Media Campaigns

Plan, execute, and optimise paid social media campaigns to drive brand awareness, lead generation, and conversions.
Collaborate with the paid media team to create targeted ad campaigns, including audience segmentation, ad creatives, and budgeting.
Track and report on the performance of paid campaigns, adjusting strategies to maximise ROI.

Analytics and Reporting

Monitor, analyse, and report on key metrics (engagement, reach, impressions, conversions, etc.) for organic and paid social media efforts.
Use insights from social media analytics tools to refine strategies and content to improve overall performance.
Conduct competitor and market analysis to identify opportunities for growth and differentiation.

Collaboration and Cross-Functional Coordination

Work closely with brand marketing, PR, product, and customer service teams to ensure cohesive messaging and support for broader marketing initiatives.
Collaborate with other departments to share social media insights and leverage social channels for company-wide initiatives.

Candidate Must Have;

3-5 years of proven experience in social media management or digital marketing.
Strong understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and their best practices.
Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.) and analytics tools (Google Analytics, Facebook Insights, etc.).
Knowledge of paid social media advertising and optimisation.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Strong organisational skills and the ability to manage multiple tasks and campaigns simultaneously.
Ability to interpret data and analytics to inform content and strategy decisions.

Key Competencies:

Creativity: Ability to generate innovative content ideas that align with brand objectives.
Analytical Thinking: Proficiency in analysing metrics and adjusting strategies based on performance.
Communication: Strong interpersonal skills to collaborate with cross-functional teams and engage with social media audiences.
Project Management: Skilled in managing multiple projects, deadlines, and social media channels effectively.
Adaptability: Stay current with changing social media trends and platform updates.

Additional Requirements: