Social Media Manager at FoliXx Hospitality

FoliXx Hospitality is an organization whose grand purpose is to achieve global relevance among leaders in the hospitality guild, by unparalleled culture and service. We are a resolute people, committed to continuous excellent service delivery, our value systems are built upon: integrity, excellence, attitude, competence, and continuous improvement.

Role Overview

• This role will lead social media strategy, content execution, online engagement, brand storytelling, and community growth assigned to one of our business unit
• The ideal candidate knows how to turn ideas into scroll-stopping content, conversations into conversions, and audiences into loyal communities.

Key Responsibilities
Content Strategy & Execution:

• Develop and execute platform-specific social media strategies (TikTok, Instagram, YouTube, Twitter/X & LinkedIn)
• Create content calendars, creative briefs, and campaign concepts weekly/monthly
• Plan, film, direct, and assist in editing lifestyle, food, behind-the-scenes, event, influencer & people-focused content
• Oversee brand storytelling across platforms ensuring consistency and visual identity

Community & Engagement:

• Build an active, engaging online presence and meaningful customer relationships
• Respond to comments, DMs, inquiries, and reviews in real-time
• Manage online customer experience and escalate service issues to internal teams
• Design activities to build loyalty and repeat engagement (giveaways, challenges, polls, live sessions, loyalty programs, etc.)

Influencer & Brand Partnerships:

• Identify and collaborate with influencers, creators, and brand partners
• Manage content shoots, influencer visits, PR packages, and in-venue activation content

Campaigns, Events & Promotions:

• Support marketing and product campaigns across all business units
• Promote restaurant specials, nightlife calendar, experiences, and launches
• Coordinate content and live coverage for events, campaigns, and brand moments

Analytics & Reporting:

• Track performance KPIs: impressions, engagement, growth, conversions, sentiment, and ROI
• Suggest improvements, new ideas, and trends with actionable insights
• Competitor & trend research always ahead, never reactive

Brand Culture & Internal Collaboration:

• Work closely with creative team, operations, HR/Training, and hospitality managers
• Capture content across locations and engage with real people & real stories daily

Requirements

• Bachelor’s Degree in Marketing, Communications, Media, or relevant field preferred
• 2–4+ years experience in social media and content marketing (hospitality & lifestyle experience is a plus)
• Strong content creation skills scripting, filming, ideation & storytelling
• Understanding of Nigerian social landscape + hospitality culture & nightlife trends
• Ability to be on-ground for content capture across venues
• Excellent communication, emotional intelligence, creativity & time management
• Proficiency with mobile editing tools (CapCut, VN etc.); familiarity with design tools (Canva/AI tools) a plus
• Must be proactive, result-driven & able to handle fast-paced environments
• Passionate energy not passive execution.

Method of Application