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Social Media Manager at Global Windsor Group Limited

Global Windsor Group LimitedLagos, Nigeria Digital Marketing
Full Time
Global Windsor Group, with the core of its activities in Nigeria, is a diversified organization covering a range of markets including property, oil and gas, and communications. These markets comprise a significant cross-section of both ECOWAS and the Nigerian economy. GWG can provide world-class products and services, having established strong relationships with some of the world's leading multinationals. With a diverse operational platform, we aim to further entrench ourselves as a pioneer within the Nigerian markets.

Job Description

  • We are seeking a creative and passionate Social Media Manager to oversee our art gallery’s online presence. 
  • The ideal candidate will have a strong appreciation for art, storytelling, and digital marketing. 
  • They will be responsible for managing social media platforms, engaging with the community, and developing strategies to increase visibility, attendance, and sales for exhibitions and events.

Responsibilities

  • Develop and implement a social media strategy to promote the gallery’s exhibitions, events, and artists.
  • Manage and maintain Instagram, Facebook, Twitter, TikTok, LinkedIn, and other relevant platforms with engaging content.
  • Create, schedule, and post visually compelling images, videos, and stories showcasing artworks, behind-the-scenes moments, artist interviews, and exhibition previews.
  • Engage with followers, respond to messages and comments, and foster an interactive and supportive art-loving community.
  • Collaborate with curators, artists, and marketing teams to create content that aligns with the gallery’s brand and vision.
  • Plan and execute paid social media campaigns to increase attendance at exhibitions and events.
  • Monitor social media trends and analytics to optimize engagement and reach.
  • Coordinate live-streaming events, virtual tours, and artist takeovers on social media.
  • Work with influencers, art bloggers, and media outlets to promote the gallery.
  • Track social media performance and prepare monthly reports with insights and recommendations for improvement.
  • Perform any other duties assisgned by the management.

Qualifications

  • Bachelor's degree in Marketing, Communications, Art History, or a related field (preferred).
  • Proven experience as a Social Media Manager, preferably in an art gallery, museum, or creative industry.
  • Strong understanding of visual storytelling and branding for art and culture.
  • Proficiency in social media tools like Hootsuite, Later, Canva, Adobe Creative Suite, or similar design platforms.
  • Excellent writing and communication skills with a passion for art and creativity.
  • Ability to analyze social media metrics and adjust strategies accordingly.
  • Experience in photography, videography, or basic graphic design is a plus.
  • Familiarity with the art market, trends, and artist communities is a bonus.

Method of Application

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