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Job Description
Our client, a distinguished retail company specializing in the distribution of luxury drinks and beverages, is seeking to hire a Social Media/SEO Specialist. The ideal candidate will be responsible for driving business growth by forging strategic partnerships, expanding the client base, and identifying new business opportunities.
The ideal candidate is a creative, digitally savvy individual with a passion for storytelling, social media, and design.
Job Responsibilities:
- Manage and grow social media accounts, including Instagram, Facebook, and Pinterest.
- Create engaging and visually appealing content (photos, videos, graphics) that reflects the brand’s ethos.
- Schedule posts, track performance, and engage with followers to build a loyal online community.
- Respond to inquiries and comments in a timely and professional manner to foster customer relationships.
- Collaborate with the creative team to develop compelling content for social media platforms, websites, and email campaigns.
- Use basic photography and editing skills to showcase homeware and accessories in aesthetically pleasing ways.
- Stay up-to-date on social media trends to create innovative and relevant content.
- Assist in planning and executing digital marketing campaigns aligned with product offerings.
- Work closely with the marketing team to implement targeted online advertising (Google Ads, social media ads) to drive traffic and sales.
- Monitor and report on campaign performance, providing insights for optimization.
- Help craft narratives that share stories resonating with customers.
- Collaborate on email newsletters and other digital marketing materials highlighting new arrivals, promotions, and brand updates.
- Engage with customers through social media and other digital platforms, addressing their questions and feedback.
- Gather insights from customer interactions to improve the online presence and marketing strategies.
- Communicate valuable feedback and insights to the management team.
- Conduct market research to stay informed on industry trends, competitor activity, and customer preferences.
- Suggest creative marketing ideas based on research to enhance brand visibility and customer engagement.
- Work alongside the sales and marketing teams to ensure digital efforts align with in-store promotions and overall business goals.
- Support in-store events and promotions through digital promotion and live social media coverage when needed.
Job Requirements:
- BSc in Marketing, Communications, Social Science, or a related field.
- Proven experience managing social media platforms and content creation.
- Strong photography and basic editing skills.
- Excellent written and verbal communication skills with a flair for storytelling.
- Proficiency in digital marketing tools, including social media schedulers, Google Analytics, and ad platforms.
- Keen interest in homeware, design, and lifestyle products.
- Basic knowledge of design software (e.g., Canva, Photoshop) is an advantage.
- Ability to work in a fast-paced, collaborative environment with attention to detail.
Method of Application
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