Kest Professional Services Limited - Our client is a fashion outfit with outstanding and unique designs suited to different brands, professional bodies, schools and individuals. For those consumers seeking the latest trendy styles, they will be sure to accommodate the stylish young look you are looking for, not just the latest in fashion trends, but for outfits that adequately represents their unique needs and portray their brand image.
Responsibilities
Media:
- Lead media strategies to enhance brand visibility and reach.
- Foster media partnerships and produce engaging multimedia content.
- Track media trends and seize opportunities.
- Handle crisis communication and reputation management.
- Collaborate with cross-functional teams for consistent messaging.
Content Development:
- Draft and organise digital media content to promote Zenera’s initiatives, activities, videos and media coverage on Twitter, Facebook, LinkedIn, Instagram, Google and other relevant platforms.
- Create and coordinate content for digital media campaigns and observances.
- Source content from staff responsible for specific aspects of the Group’s business and at events.
Research and Reporting:
- Contribute to digital media quantitative and qualitative analytics reporting.
- Monitor and research influencers, trending topics and tools.
- Monitor and report on result of digital advertising, including trends opportunities and risk factors.
- Monitor the web in search of conversations about the Company, brands, competitors, and related topics.
General Administration and Engagement:
- Maintain a cohesive digital strategy across all platforms to increase our brand awareness.
- Ensure timely responses to customers and followers’ queries and comments.
- Newsletter
- Coordinate the collection of information and release of the bi-weekly newsletter.
Targets:
Social Media:
- Develop and approve content and social media calendar for at least 12 posts/week - quarterly
- Post approved comprehensive calendar content on all social media platforms – Instagram, Twitter, Facebook and LinkedIn – for Zenera, partners and clients - weekly
- Run at least 2 campaigns for Zenera’s initiatives - monthly
- Approve plans for campaigns before commencement - a month prior
- Write reports (and recommendations) on all handles based on reach, impression, ROI and other relevant metrics – comprehensive report due on the first week of a new month
Newsletter:
- Collate and send designed newsletter for approval to Supervisor - at least 48 hours before release
- Release newsletter - bi-weekly on Tuesdays
Others:
- Share a report (template to be created with Supervisor) of all targets - weekly on Monday meetings.
Requirements
Key Competencies:
- Content and caption creation skills
- Innovative
- Good writing and editing skills
- Effective organisational abilities
- Team working
- Interpersonal and communication skills
- Strong research skills
- Time management skills.
Method of Application
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