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Overview
- We are seeking a talented and experienced Social Media Manager to oversee our social media presence across various platforms.
- The ideal candidate will be responsible for creating engaging content, managing community interactions, and implementing social media strategies to increase brand awareness and drive traffic to our website.
- Additionally, a strong understanding of SEO principles and experience in SEO optimization is essential for this role.
Key Duties
- Develop and execute social media strategies to increase brand awareness and drive traffic to our website.
- Create engaging and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Monitor and manage all social media accounts, including scheduling posts, responding to comments and messages, and engaging with followers.
- Analyze social media metrics and performance data to track the effectiveness of campaigns and identify areas for improvement.
- Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
- Stay up-to-date with the latest trends and best practices in social media and SEO to ensure the company's social media presence remains innovative and competitive.
- Conduct keyword research and implement SEO best practices to optimize social media content for search engines.
- Monitor and analyze website traffic and user behavior to identify opportunities for SEO improvements.
- Create engaging and high-quality content for social media posts, including graphics, videos, and written copy.
- Manage and maintain social media profiles and pages, including scheduling and publishing content, monitoring comments, and engaging with followers.
- Conduct research on industry trends, competitor activities, and audience preferences to inform content creation and strategy development.
- Assist in managing paid advertising campaigns on social media platforms, including budget allocation, ad creation, and performance tracking.
- Monitor key performance indicators (KPIs) and metrics to analyze campaign effectiveness and identify areas for improvement.
Requirements
- Bachelor's Degree in Marketing, Communications, or a related field.
- 3+ years proven experience in social media management.
- Strong understanding of social media platforms and content creation tools.
- Excellent written and verbal communication skills, with a creative flair for crafting engaging content.
- Analytical mindset with the ability to interpret data and metrics to drive decision-making.
- Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
- Strong attention to detail and organizational skills.
- Enthusiasm for staying current with social media trends, technologies, and best practices.
- Positive attitude, team player, and willingness to learn and adapt in a dynamic work environment.
Method of Application
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