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Social Media Manager at Miva Open University

Miva Open UniversityAbuja, Nigeria Digital Marketing
Full Time

Miva Open University is a Pan-African Open Distance e-Learning University that is committed to enabling learners reach their maximum potential by delivering top-tier tertiary education services through the use of high-quality content and immersive practical experiences.

Overall Function

  • As a Social Media Manager, you will be responsible for developing and implementing our social media strategy, creating engaging content, and managing our online presence across various social media platforms.
  • You will play a key role in growing our brand awareness, driving traffic to our website, and fostering engagement with our target audience.
  • The ideal candidate should have a deep understanding of social media trends, excellent communication skills, and a creative mindset.

Key Responsibilities

  • Manage and help to create engaging marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers.
  • Create and publish compelling content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Build and nurture social media platform-specific communities and audiences
  • Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
  • Assist in link building campaigns in coordination with client SEO goals.
  • Provide analysis and recommendations as the program evolves and can be reviewed
  • Research and administer social media tools on a daily basis in support of clients’ social media strategy
  • Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals
  • Keep pace with social media and internet marketing industry trends and developments.

Qualifications and Skills

  • Bachelor's Degree in Marketing, Communications, or a related field.
  • Proven experience as a Social Media Manager or similar role.
  • Strong knowledge of social media platforms, their features, and best practices.
  • Proficiency in using social media management and analytics tools.
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to develop engaging and innovative content.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Ability to multitask and manage multiple social media accounts simultaneously.
  • Strong organizational and time management skills.
  • Team player with the ability to collaborate effectively with cross-functional teams.
  • Knowledge of SEO and content marketing principles is a plus.

Method of Application

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