Social Media Manager at Miva Open University

Miva Open University is a Pan-African Open Distance e-Learning University that is committed to enabling learners reach their maximum potential by delivering top-tier tertiary education services through the use of high-quality content and immersive practical experiences.

Overall Function

• As a Social Media Manager, you will be responsible for developing and implementing our social media strategy, creating engaging content, and managing our online presence across various social media platforms.
• You will play a key role in growing our brand awareness, driving traffic to our website, and fostering engagement with our target audience.
• The ideal candidate should have a deep understanding of social media trends, excellent communication skills, and a creative mindset.

Key Responsibilities

• Manage and help to create engaging marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers.
• Create and publish compelling content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Build and nurture social media platform-specific communities and audiences
• Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
• Assist in link building campaigns in coordination with client SEO goals.
• Provide analysis and recommendations as the program evolves and can be reviewed
• Research and administer social media tools on a daily basis in support of clients’ social media strategy
• Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals
• Keep pace with social media and internet marketing industry trends and developments.

Qualifications and Skills

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Strong knowledge of social media platforms, their features, and best practices.
• Proficiency in using social media management and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to develop engaging and innovative content.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Ability to multitask and manage multiple social media accounts simultaneously.
• Strong organizational and time management skills.
• Team player with the ability to collaborate effectively with cross-functional teams.
• Knowledge of SEO and content marketing principles is a plus.

Method of Application