Social Media Manager at Pulse NG

Pulse NGLagos, Nigeria Digital Marketing

Full Time

Pulse.ng is Nigeria's popular news platform online highlighting the entertainment, style, and news that are part of and the West African DNA.

Position Summary

As a Social Media Manager, you will be responsible for developing and executing dynamic social media strategies that drive engagement and growth across various platforms.
You will collaborate with creative teams, clients, and stakeholders to ensure all content reflects the brand’s voice and objectives.

Job Responsibilities

Publish high-quality, engaging content tailored for diverse social media platforms, including posts, stories, graphics, and videos.
Actively monitor and engage with the audience, responding to comments and messages to foster a vibrant online community.
Work closely with designers, copywriters, and marketing strategists to ensure cohesive messaging and branding across all digital channels.
Analyze performance metrics to assess the effectiveness of social media campaigns, providing actionable insights and recommendations for improvement.
Support in preparing detailed reports on social media performance, highlighting key metrics, trends, and growth opportunities to inform strategic decision-making.
Stay updated on social media trends, platform changes, and emerging technologies to keep strategies relevant and innovative.
Plan and execute social media campaigns that support broader marketing initiatives and drive traffic, leads, and conversions.
Provide support for team members on best practices for social media management and content creation

Job Requirements

Bachelor’s Degree in Marketing, Communications, or a related field.
3+ years of experience in social media management, preferably within a digital agency or in-house marketing team.
Strong portfolio demonstrating successful social media campaigns and content strategies.
In-depth understanding of major social media platforms and their advertising tools.
Exceptional writing, editing, and communication skills with an ability to adapt tone and style for various audiences.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) for scheduling, analytics, and engagement tracking.
Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
Creative thinker with a passion for storytelling and brand development.