Speedaf Express is a joint-venture company formed from the YIWILL HOLDINGS and ZTO.We commit to reduce the end-to-end logistics costs while providing a stable and recognized logistics services to our customers.
Job Summary
- We are seeking a creative, data-driven, and strategic Social Media Manager to lead and manage the organization’s presence across multiple digital platforms.
- The ideal candidate will be responsible for content creation, platform management, paid media, and community engagement that aligns with our brand identity and business objectives.
- This role requires a passion for digital storytelling, a strong understanding of platform algorithms, and the ability to turn insights into action.
Responsibilities
- Manage and grow all official social media platforms (Instagram, LinkedIn, Facebook, X (Twitter), TikTok, YouTube).
- Develop, implement, and monitor effective content calendars and posting schedules.
- Create engaging content (graphics, videos, captions) that reflects brand tone and resonates with target audiences.
- Manage paid advertising campaigns, including Meta Ads and LinkedIn Ads.
- Monitor analytics, performance metrics, and trends to optimize content and strategy.
- Foster community engagement: respond to DMs, comments, mentions, and tagged posts.
- Collaborate with cross-functional teams (Marketing, HR, Sales, L&D) to amplify campaigns and company messages.
- Conduct competitor and industry research to inform strategy.
- Manage basic design needs using Canva or Adobe tools.
- Coordinate and maintain brand consistency in visuals, tone, and messaging.
Requirements
- Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
- Strong knowledge of Instagram, LinkedIn, Facebook, Twitter (X), TikTok, and YouTube.
- Proficient with social media tools such as Meta Business Suite.
- Skilled in content creation, copywriting, and basic graphic design (Canva, Adobe).
- Experience with paid campaign execution and performance analysis.
- Familiarity with analytics tools like Google Analytics and platform-native insights.
- Ability to plan, manage, and execute multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Experience in logistics, e-commerce, or fast-moving industries is an added advantage.
Key Competencies:
- Creativity: Ability to develop original and on-brand content.
- Strategic Thinking: Align social media efforts with wider business goals.
- Analytical Skills: Interpret data to improve performance and ROI.
- Attention to Detail: Ensure accuracy and consistency in all published content.
- Community Management: Engage meaningfully with the audience and resolve issues professionally.
- Adaptability: Stay on top of platform changes, trends, and best practices.
- Collaboration: Work effectively with various departments.
- Time Management: Juggle content schedules, reporting, and engagement without missing deadlines.
- Problem-Solving: React quickly and appropriately to crises or poor-performing content.
Method of Application
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